10 SEO Trends In 2020 That Determines The Ssuccess Of SEO Projects

2019 can be said to be a year of arduous and challenging SEO career because of the great changes of Google that SEOs could not catch up with new information. And that means, if we continue to follow the old thinking path without grasping the new SEO trends of 2020, it will be very difficult to bring articles to high rankings on search engines. Google. Therefore, 2019 will be a revolutionary year for SEOers.

So what trends will be in 2020? And where is the right choice for SEOers? In the article below, I have researched and gathered 10 new SEO trends that determine the success of your SEO strategy and implementation process in 2020.

Quickly see the article content

  • 1. RankBrain and UX signals

 Google RankBrain: Simple explanation

 RankBrain and Dwell Time

 RankBrain and Organic Click Through Rate

  • 2. Create special content

 Unique and useful content.

 Your content should be on interesting titles and descriptions.

 Provide content that makes your readers take action

 Information sources and statistics must be accurate

 A few other factors

  • 3. Increase expertise, authority, and reliability

 3.1 Expertise (expert).

 3.2 Authority

Show writer information:

Proceed to cite the studies:

 3.3 Reliability

Your content is useful to users

Help users easily contact the company

  • 4. LSI semantic keywords

 1: Use LSI Graph tool:

 2: Use Google Suggest

 3: Use Google Keyword Planner for LSI keyword ideas

  • 5. Google’s Mobile-First Index
  • 6. Optimize Google PageSpeed ​​Insights

 9 rules of speed optimization

 4 rules to optimize performance

 13 ways to optimize Pagespeed Insights

  • 7. SEO Video

 7.1. Research keyword

Youtube Youtube video ranking factor

Create keyword lists

Understand the competition of keywords

 7.2. Building high value content (High Retention)

 7.3. Optimize video (Optimize video)

 7.4. Introduction, promote video (Promote)

  • 8. Rate content on Featured Snippet

 8.1 Importance of Featured Snippet in SEO

 8.2 Find opportunities to create a Featured Snippet

  • 9. Optimize Voice Search

 9.1. Voice Search trend is on the rise

 When users search Voice Search

 What do users use Voice Search for?

 9.2 How to optimize Voice Search

Content

Featured Snippet

Contains search queries

 9.3 Actual research results from 10,000 voice search results

Page loading speed

Https

Short answer

Schema

Domain with high DR

Social Media Interaction

Easy to understand writing method

Exact keyword (Exact Keyword)

Number of words in 1 article

Content ranked top 3 on Desktop

Optimized Featured Snippet

  • 10. Technical SEO

 10.1 Increase page speed

Simple, easy-to-see website design (UX-UI)

Image optimization

Limit navigation

Enhance browser cache

 10.2 JavaScript

 10.3 Progressive Web Apps (PWAs)

  1. RankBrain & UX signals

RankBrain is a machine learning algorithm (AI) that Google uses to sort search results

  • Signals from user experience are huge this year. And I determine that they are even more important in 2019.
  • In fact, Google’s previous announcement that RankBrain is the 3rd most important factor in their ranking: “In a few months of implementation, RankBrain has become the 3rd most important signal contributing to the result of a search query”

So, the question now is: What exactly is RankBrain? And how do we optimize it?

Google RankBrain: Simple explanation

  • RankBrain is a machine learning system that helps Google organize their search results.
  • It sounds complicated, but not at all because RankBrain simply measures user interaction with the search results … and ranks them appropriately.

For example, search for the term “learn coffee maker” on google

The 6th result looks attractive! And you quickly click on it.

  • When you visit that landing page. Wow! It is the best article about Coffee you have ever read. You devour each word in it.
  • Then RankBrain will note all of the above. And will give the result that 6 increases rank.
  • In another case, search for that keyword. But this time you click on the number 1 result without observing.
  • However, the content is awful, so you exit the page after a few seconds.

And you click on the sixth result to find something about coffee that is worth reading.

RankBrain will also keep this in mind. When many people click on the page and quickly exit that result, Google will kick it out of position 1.

As you can see, RankBrain focuses on two things:

  • How much time users spend on your site (Dwell Time)
  • Percentage of users who click on your results (Click through Rate)

So, let’s explore them one by one.

RankBrain and Dwell Time

  • Dwell Time = the time people search google on your page.
  • Turns out, RankBrain pays a lot of attention to Dwell Time. In fact, the head of Google Brain in Canada has just confirmed that Google Dwell Time is a signal to rank.
  • A recent study by SearchMetrics supports this claim. They found that the average Dwell Time of the top 10 google search results was 3 minutes 10 seconds.
  • It is no coincidence that pages with good Dwell Time tend to rank high. The fact that RankBrain is pushing top for these pages for the same reason.
  • If you spend a lot of time on a certain page, you most likely like the content on it. And if enough users see it, Google will make it easier to find.

RankBrain and Organic Click Through Rate

Google engineers surprised SEOs by publishing the following information:

  • There are two pages, Page 1 (P1) and Page 2 (P2), that provide the information that users are looking for.
  • For P1, the answer is on page
  • For P2, the answer is on the page and in a short excerpt.
  • Algorithm A put P1 before P2 -> users click on P1 -> good
  • Algorithm B puts P2 in front of P1 -> users do not click -> not good
  • Do we really think that A is better than B?

And it shows that:

  • “RankBrain sometimes ranks pages higher than the rank that should have been ranked.
  • And if that page has a CTR ratio above the average of all pages, we can treat it as an indication that the page is about to rank up”
  • This is not a surprise at all. Because if nobody clicks on your page, why does Google have to keep it on page 1?
  • And if your page gets a lot of clicks. So, why does Google dunk it to 9th?
  1. Create special content
  • According to the Search Engine journal, after the Google algorithm update in 2018, Google is increasing its focus on evaluating content quality on websites. That means if you are still trying to create content just to keep your website alive, that will not be good enough anymore.
  • To increase your rankings in SEO and increase website traffic, you need to have quality content on your website.Then, if the content is unique and useful, it can help you appear more on search engines. So quality content not only helps make your site look more attractive, but it also helps improve your site’s overall ranking.

So, what should we do to create a special content?

Unique and useful content.

Copying content from other websites can lead to serious consequences from Google and your users. Always remember two simple rules when creating new content:

  • One is: Creating quality content, unique and useful
  • Number two: Without quality content, it is better not to write anything

Your content should have a catchy title and description.

  • If the title is interesting, the article will gain the readers’ attention. One way to have great titles is to write down a few titles and then select one of the lists of the titles you like best.
  • Do not skip over the title because the user decides whether they read your blog or not.

Provide content that makes your readers take action

  • In the content of the article, you must give advice to readers about the information you are providing them. Moreover, the article must cover all questions that may appear in the reader’s mind – why, what, how, where, etc.
  • Content can give all answers
  • You should make your content easy to read and cover by readers who are looking for answers quickly. Therefore, it is important to ensure that they receive all responses as quickly as possible.Besides, one piece of advice: the more headlines and subheadings in your content, the easier it is for readers to read and understand.

Sources of information and statistics must be accurate

  • With Google’s algorithm update in 2018, this element is a very important part of the content quality assessment. So be sure about the source of the information you choose for reference.
  • If you are intending to provide a link to another site on your site as a reference, then you must make sure that it is an authentic and authentic site. If it is a quality website, then this link will help your website gain the trust of its readers.
  •  Or if you are linking the content of your website to prove what you are writing, it can be extremely helpful in gaining readers’ trust. People began to feel that the content was authentic because it was confirmed.
  • If you link your content to other sources, it will help search engines know about your content and it will help them categorize it.

A few other factors

  • Create content that interests readers and is curious to read more
  • Then, add photos and videos that are always loved
  • Finally, regularly update your article

Do not underestimate the content of your website. Because very difficult and extremely time-consuming to write good content. So, you must make sure that the language you use is simple and the article should not contain grammatical and spelling errors.

After you have written an article, you should read it at least twice before publishing it on the website.

All of the things mentioned above will help you get a special content on your website, which will help improve the quality of your website and rankings on Google as well as the user’s mind. Also, remember: “Create special content or do nothing”

  1. Increase expertise, authority, and reliability
  • Establishing and developing expertise, authority and reliability, or E-A-T. This is Google’s search quality ranking principle and will be a major trend in 2019.
  • In other words, websites will receive high quality rankings in google search results if E-A-T guidelines are applied. Especially websites about finance, healthcare, healthcare and legal.

So how to establish expertise, authority and credibility to increase rankings?

3.1 Expertise (expert).

The expertise here means that the people who create the content or are responsible for the content on your site must be knowledgeable and knowledgeable about the field you are offering – these people are called experts.

So, who is called an expert?

  • Professionals can exist in any field (humor, fashion …)
  • Every expert should have a specialization on the subject of the query.
  • Professionals do not necessarily need to have official accreditation (education, qualifications). For some areas experts can be ordinary people who share their life experiences on personal blogs, forums, and discussions.
  • Especially in the fields of health, health, finance and legal, certified professionals are the most reliable source of information. Because if incorrect information is published in these areas lead to many risks from which users are at risk

3.2 Authority

To be competent, you need to prove that you are a competent author. To do this you need:

Show writer information:

If you have already identified content creators on your site, then you need to display author authentication information by:

  • Add the job title of the author
  • Introduce a short biography of the author at the beginning or the end of the article
  • Then link to their professional website or to the full profile on your company’s website (if using an internal expert)

Then, proceed to cite the studies:

  • Even if your content creator is not an expert, you should prove that your generated content provides accurate information with relevant source citations that match the excerpt.
  • This is a direct signal to google that you are recording the source. Note that Google likes high quality links so you should choose reputable sources

3.3 Reliability

You need to let users know your site is reliable when they visit it. So, how do users trust your site:

Your content is useful to users

The content pages created must be most useful and accurate to serve the user. And Google has listed some popular useful pages for users such as:

  • Page to share information on a topic.
  • Or page sharing personal or social information.
  • Page to share photos, videos or other media.
  • Or page expressing an opinion.
  • Entertainment page.
  • A site that sells products or services.
  • The page allows users to post questions for other users to answer.
  • The page allows users to share files or download software.

Help users easily contact the company

  • The contact information on the website must be clear
  • Introduction page of the company
  • Privacy Policy
  • Terms of use
  1. LSI semantic keywords

LSI semantic keywords are words and phrases that are closely linked to your page topic.

Example: Say you have just published an article about “Signs of Milk Loss”

The LSI keyword will show you terms like:

  • Milk nuggets
  • How to lose milk to get it back
  • Medication for losing milk
  • Sudden loss of milk

And when these LSI keywords appeared on your site, Google thought this page was really good!

So, what are the steps for LSI keyword research?

Method 1: Use LSI Graph tool: Website: https://app.lsigraph.com/

  • If you do not have an account, you can use the free version.
  • Enter the target keyword

You can use LSIGraph’s suggested keywords that match your content.

Method 2: Use Google Suggest

Method 3: Use Google Keyword Planner for LSI keyword ideas

Step 1: Find new keywords

Step 2: Results received:

  1. Google’s Mobile-First Index
  • Google will consider the mobile version of the website first compared to the computer version of the site that Google has indexed. In fact, up to 60% of searches on Google today come from mobile devices and the rate is growing quite fast.
  • Google will also use the mobile version of the website to evaluate and rank the website in the search page like other common website ranking criteria.

= >> The thing to do is to optimize the mobile version of the website

What to do to optimize?

  • Making content consistent between the computer version and the mobile version, avoiding the case of two versions with different content, one version lacks content compared to the other version. If the mobile version has information and data hidden from the computer version, then Google will not accept that data because Google evaluates the mobile version of Index and considers it a main version.
  • Even hidden content that can be manipulated for further viewing is not appreciated by Google, leading to the fact that the website may be ranked lower than reality.
  • Google still accepts sites that are redirected from the original URL to an “m.” in front of the URL when accessing the mobile version. However, these sites are not appreciated and easy to lose points compared to the sites when accessing the mobile version is not redirected.
  • Even if the website has its own mobile version, is not redirected, provides full information like a computer version but is not easy to use, does not bring the best experience for searchers, it is also beaten by Google low price. Not even need Google to evaluate, if the searcher finds the website difficult to use, not beautiful in layout, design … then it will immediately exit the page leading to an increase in bounce rate. Therefore, it is necessary to optimize the mobile version for beautifully, easy to use on a computer version.
  • Google has a mobile-friendly test tool at: https://search.google.com/test/mobile-friendly, just paste the site link to get a Google review. Or, you can search for “Mobile Friendly test” on Google and paste the link into the first search result line. From the reviews, suggestions and corrections of google, we can revise the website to optimize thoroughly.
  • In addition, the Mobile Usability feature can be used to check the user friendliness of the mobile version as well as see the warnings and errors that can be corrected.
  1. Optimize Google PageSpeed​​Insights
  • Google Pagespeed Insights is a set of website speed and friendliness measures proposed by Google.
  • The standards in Pagespeed Insights will focus on two main issues: page load speed and user experience.
  • The more points a website has on the Pagespeed Insights review page, the more it meets Google’s standards.
  • In fact, these standards do not need to be applied in their entirety, because not all standards can be used in every case.

9 rules of speed optimization

  • Avoid using redirects on landing pages.
  • Turn on the function of compressing data sent to the browser.
  • Improve server response time.
  • Improved browser caching.
  • Compress CSS and Javascript resources on the website.
  • Compress to reduce image size.
  • Optimize the CSS insert into the website.
  • Set the priority of the content in the website.
  • Unblock Javascript and CSS when loading pages.

4 rules to optimize performance

  • Avoid using plugins to display content.
  • Configure viewport to display the appropriate screen size.
  • Optimize the buttons or links on the website.
  • Use appropriate font sizes to display content.

13 ways to optimize Pagespeed Insights

  • Use the right host
  • Avoid using redirects on landing pages
  • Turn on the GZip compression function
  • Improve server response time
  • Improved browser caching
  • Add cache time with CloudFlare
  • Minify CSS and Javascript
  • Compress image size
  • Optimize CSS insertion
  • Limit the creation of many different CSS files to embed in the website
  • Download inline the necessary CSS snippets
  • Use Google Pagespeed
  • Using the WordPress plugin
  • Set the priority of the content in the website
  1. SEO Video
  • Video SEO simply optimizes videos to be indexed and ranked results on search engines with related keywords.
  • It can be said that an SEO website is a job that takes a lot of time, the complexity from the preparation stage to the ranking of the keywords you want to reach the Top. For video SEO, everything is somewhat easier when done right and completes the optimal steps.
  • Within the limits of the article, we will focus on the steps to SEO videos on Youtube, the world’s largest video sharing social network and also the most popular.

7.1. Research keyword

Undoubtedly, in SEO, keyword research is the first step you must take to have the initial plan to put videos on YouTube.

Youtube video ranking factor

Ranking videos on youtube according to Brafton

There are many different factors that determine whether a video is top rated or not. But overall, it will be divided into four main factors.

  • Watch time: How long the user watches your video (also called how long they stay on the page when the video plays).
  • Video length: Quality content often means longer content. Videos that exceed 10 minutes tend to rank higher because they provide thematic relevance and meet user intent.
  • Number of subscribers: YouTube channels with more subscribers will be more highly searched.
  • User interaction: Share, comment, like, subscribe, link.

Create keyword lists

First, use YouTube’s suggested keyword feature. Suggest results will appear when typing the main keyword. Very quickly, you will have a keyword list.

* Tip: Add the _ before the main keyword to produce longer relevant keywords.

  • Then, 2 tools google keyword planner or keywordtool.io will give you more related keywords with the volume search.
  • And the Google trend tool will let you know how a user searches on a certain keyword. The search feature on Youtube will help you filter out the most beneficial keywords for the video SEO process.

Understand the competition of keywords

  • Type the keyword you want to SEO on youtube and analyze the top results.
  • Because factors like video upload time, number of views, number of comments, short or long video duration and like / dislike rate will help you to get an overview of the difficulty or ease of the SEO video process. youtube.

7.2. Building high value content (High Retention)

  • Comment / Reply: Youtube evaluates videos by the number of views within the first day, the number of likes and comments. So, make sure to interact with yourself and your viewers if you want the video to top.
  • Like: A large like or dislike ratio is an important factor. Because videos with high dislike numbers will soon be demoted and rated as inferior.
  • Share: Videos uploaded to youtube within the first 48 hours need to have a lot of shares on social networks to help the video reach the top quickly. This is a factor evaluating the popularity of the video.
  • Subs: A large number of subscriptions will credit the YouTube channel for quality as well as regular activity on youtube.
  • CTR: Click through rate is a factor that evaluates the performance of keywords and videos. A high CTR is a good indicator that users find your video useful and relevant.
  • Thumbnails: Invested thumbnails will create a professional, aesthetic and brand awareness.
  • Length: Longer videos rank high because people can find everything they are looking for, especially tutorials and reviews. Then, people will spend more time watching your videos.

7.3. Optimize video

After learning the factors to evaluate a video with high quality content, we will take steps to optimize the video to post on Youtube.

  • Title: Keywords must be present in the video title. Google usually displays the first 50 to 60 characters, so try to stay within this range. The most important keywords need to be placed at the beginning, because search engines will give priority to those keywords.
  • Description: You should include the main keyword in the first 25 words. At the same time, it must clearly state the benefits and topics that video brings to users. Length 250 – 1000 characters and up using related keywords.
  • “Says”: You need to repeat the keyword in the video. This helps Youtube evaluate this video as related to the “keywords” in the recorded title.
  • Tags: Add relevant and main keywords to tags. Up to use no more than 10 cards.
  • File name video: The file name of the video when uploaded should contain keywords and represent the video content in question.
  • Reply Comment: When having a comment, take the time to reply to increase interactivity.
  • Playlist: Create playlists based on related keywords (topics) for the video series.

7.4. Introduction, promote video (Promote)

  • Share videos on social networks: helps increase popularity and pull views for videos.
  • Email notification: if a certain number of follow emails, send video notifications to them.
  • Insert video on website: if there is a website with good traffic, please insert video to promote.
  • Running ads for videos: pay attention to target audiences appropriate video content to achieve the highest efficiency.
  1. Rate content on Featured Snippet
  • According to SEMrush, a famous marketing company pointed out that: 11.3% of search results now have Featured Snippets.
  • And rightly so, Featured Snippet is currently gaining a lot of sympathy from searchers, even competing with websites in the 1st rank (because the featured snippet ranking is TOP 0).

8.1 Importance of Featured Snippet in SEO

  • From the above definition of Feature Snippet, it can be seen that: in addition to optimizing the website, you should also have strategies for search trends in 2019.
  • “Answer boxes, formulas, intelligent data architecture models, carousels, and who knows which display methods will tear up a piece of cake called “organic traffic” are Ian Lurie’s comment. This is a CEO and founder of Portent, a famous Digital Marketing company in Seattle, USA. Ian also stated that: “That (Featured Snippet) makes SEO more and more important, because the more it displays, the more it benefits CTR.”
  • Optimization for Featured Snippets (aka TOP 0) and other features in Google search engine will continue to become more and more important and a trend in the future.
  • Jim Bader, senior SEO director at Vertical Measures stated: “We are currently completing answer boxes for our clients’ and our own websites. Once that is featured (featured snippet), there are dozens of organic search traffic.
  • So how does your content appear on Featured Snippets? The next part of the article will make this clear.

8.2 Find opportunities to create a Featured Snippet

Your first step will be:

  • Find keywords for which your website is top
  • Then, keywords with Featured Snippet
  • 99.58% of all Featured Snippets are from the first ranked pages. Therefore, if you have not reached the Top 10, do not dream about your website displaying Featured Snippets.
  • If so, how do you search for an opportunity to display featured snippets (Featured Snippet Opportunities)?
  • The answer is to use Ahrefs’ “Organic Keyword” report.
  • This report by Ahrefs will help you find out which keywords are ranked and which feature Snippet.
  1. Optimize Voice Search

9.1. Voice Search trend is on the rise

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  • Voice search will greatly affect future SEO here.
  • Currently the speed of voice search is also increasing very strongly.
  • The trend of mobile users is increasing, and the trend of quick information search has also increased significantly => Search by Voice Search appears.
  • Results displayed for Voice Search searches need to be displayed quickly to meet users’ almost instant information needs.

According to data from BacklinkO:

  • 41% of adults search at least once by voice in a day. For teenagers it is 55%.
  • Voice search has increased by 35 times since 2008 until now.
  • 20% of mobile searches are voice searches in 2018, and 2020 is expected to be 50%.

Smart Seoers are now beginning to optimize for voice search.

According to an analysis on Search Engine Journal:

  • Voice search has increased sharply in the coming years, but it is not a big influence in SEO, it is only part of the change in SEO trends in the future.
  • For complex searches that require a lot of information (for example, comparing services and products), Search Voice is not the ideal way to do it.

When do users search for Voice Search?

  • Users search for Voice search while doing other things or are afraid to manipulate the phone keypad.
  • Users often search Voice Search when talking to friends, cooking, watching TV, taking a shower or exercising …

(Reference: https://www.blog.google/products/search/omg-mobile-voice-survey-reveals-teens/)

Metrics show when users use Voice Search

What do users use Voice Search for?

  • Users often ask to find quick directions, the answers to questions are often short answers. Frequently asked questions about directions, listening to music, watching movie showtimes, watching time, doing homework, etc.
  • For example, questions like “Who is the 6th President of the United States”, “What is the tallest mountain in the Americas”, “Is the price of gasoline rising rapidly?” “Avenger movie showtimes”, “how much is 1kg of potatoes”? The answers to these questions are often short.

9.2 How to optimize Voice Search

Content

  • First, your content needs to be ranked well on Google search results.
  • Google will give priority to the content in the top 3 in search results

Featured Snippet

Your content appears on Featured Snippet

The content contains both search questions

  • Your content should contain both the search question and the answer the user searches. The content should revolve around the question.
  • For example, if a user searches for me “What is Seo” information, the content should contain both the question “What is Seo” and answers to the user.

9.3 Actual research results from 10,000 voice search results

From the actual case study of studying 10,000 Voice Search search results, Backlinko has pointed out 11 things to know to optimize Voice Search including:

Page loading speed

  • The main factor influencing Voice Search results. Average page load speed for pages displaying voice search results is 4.6s (52% faster than the average of other websites).
  • The reason is because voice searchers often want search results to show faster than regular searches.

Https

Web with Https protocol is preferred, in particular, 70.4% of Voice Search display results are from https

The short answer

  • Google likes short answers, focusing on answers.
  • In short questions, Google prioritizes content that contains only 29 words in the answer.

Schema

Schema does not play an important role in ranking results. Only 36.4% of pages displaying Voice Search use Schema (only slightly higher than the world average)

Domain has high DR

  • Domains with prestige, reliability, showing high expertise in the industry will be given priority over Domains that are not reputable, reliable and lack of expertise. Google takes a lot of attention to the DR index and considers pages that publish from there to be reputable.
  • Google will prioritize displaying Voice Search results for pages with high DR.
  • Even if the Page for this content with low UR is still trusted by Google because it is on a high DR Domain.

Social interaction

  • Voice Search results have higher social interaction than normal, but Google has repeatedly announced that signals on social networks do not affect SEO results.
  • So, it is not entirely certain that highly interactive social content will be prioritized in Voice Search.

Easy to understand writing style

Very simple, easy-to-read article content that will be prioritized for Voice Search.

Exact Keyword (Exact Keyword)

  • Recognize that very few Voice Search results have exact queries in the search title. Therefore, creating separate pages for each voice search query is not a good strategy for SEO.
  • Research results show that only 1.71% of voice search searches use the exact keyword in the search title. So focus on writing in-depth content for some Voice search questions on one page.

Number of words in 1 article

The average number of words of a voice search results page is 2,312 words. As a result, Google tends to find voice search answers from long form content over 2,000 words.

In section 3, I mentioned that Google prioritizes 29 content words that seem to conflict with this item 9?

The reason can explain this “contradiction” point because the long post will have many opportunities to “match” (coincide) with the different search results of Voice Search, so the article has the opportunity to be ranked top regularly. more, the top will be higher. Moreover, the long post content will be more in-depth and should be trusted by Google.

Content ranked top 3 on Desktop

  • High-ranking content on the desktop will also appear on voice search results.
  • 75% of voice search results are from the top 3 of desktop searches.

Optimize Featured Snippet

  • Content appearing on Featured Snippet will be displayed firstly for Voice search.
  • Specifically, 40.7% of the results shown for voice search are from Featured Snippet.
  1. Technical SEO

10.1 Increase page speed

Earlier this year, Brian Dean announced that page load speed (the time it takes to fully display content on a page) was included in the top ten SEO ranking factors. To increase page load speed, you need to pay attention to the following 4 issues

Simple, easy-to-see website design (UX-UI)

  • Any additional elements in your website such as plugins, widgets, tracking code, etc. increase the time it takes to load the page. The more content it needs to load on a page, the longer the reader will have to wait.
  • It is best not to make them wait longer than 3 seconds. After 3 seconds, they will tend to leave your website because there are many websites that provide the same knowledge as your page to read and experience.
  • So, you need to turn off all the plugins, tracking code, etc. not really needed.

Optimize images

Need to optimize images on your website to ensure two conditions:

  • The smallest image size
  • Their dimensions are not too large.
  • Images must not be too blurry

Also, use the WEBP format for images. This is Google’s new image format and is optimized for smaller sizes than JPEG and PNG

Restrict navigation

  • Many redirects also negatively affect the speed of website loading. The more redirects installed on a page, the longer the reader has to wait.
  • So, the website should cut down on the number of redirects and ensure you have only one redirect on a page.

In case of 404 error pages, you must create a 404 page that meets three conditions:

  • Nice interface, friendly, funny
  • There is a search bar
  • Navigate to the home page or most relevant article.

If you change the URL then you need to make permanent 301 redirects.

  • Limiting the number of 301 pages times to avoid excessive redirection => reduce page load speed.

Error pages can be found in Google Search Console. After finding the report to find the error report of the URL, you need to fix and update the page.

Enhance browser cache

  • The browser’s cache automatically stores web resources (on computers, smartphones, tablets) after you visit the website for the first time.
  • Then, on subsequent visits, the browser will load the page less as a part of the website’s content is cached.
  • This greatly improves page load speed for returning visitors.

10.2 JavaScript

JavaScrip makes your website look better. However, too much JavaScript will make your page loading speed longer and longer. After 3s, customers will leave your website. Some things you need to pay attention when optimizing JavaScript:

  • Remove JavaScript blocking from displaying content above the fold: Use the Speed ​​Insights tool to detect JavaScript blocking in the first section of the page to speed up the display of the first image to the user.
  • Minimize JavaScript resources: Web programmers do minify JavaScrip files … remove comments in the code, delete unused code, name the variables and functions briefly, remove white lines that cause increased capacity.

10.3 Progressive Web Apps (PWAs)

  • In 2019, you should start thinking about building apps for your website. Progressive Web Apps provides great features that improve the online user experience (UX), making it a perfect match for Marketing.
  • This technology has helped businesses apply it to impressive results.

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These are the 10 most important SEO trends 2020 that I have learned. If you do not want to have to “say goodbye” to your website and article rankings, you need to update this information before setting a new strategic direction for SEO in 2020 and preparing for the challenges of your website. SEO in the coming year.

Why is Voice Search in the 2019 trend?

Because Google is increasingly improving the ability to collect voice data

What types of videos are popular?

There are 2 most common types: Vlog and how-to video

Why should Mobile First Index be focused?

In 2018, more than 60% of users accessed the internet using mobile devices

How will AI play a role in Google’s algorithms?

Google RankBrain will help improve the Real-Time user’s search page experience

> For detailed and in-depth advice on how to optimize the website on devices, improve user experience as well as increase keyword rankings, you can sign up to be consulted by Bizzvn experts here.

 

 

10 SEO Trends In 2020 That Determines The Ssuccess Of SEO Projects

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