Having a good Social Media Marketing strategy will help you significantly improve your brand reputation. It sounds a bit difficult, but actually it is very simple. Building a social media strategy is a simple way to drive marketing and maintain your brand’s social media presence. Is your business ready to build this strategy?
1. Describe your mission
Before you start implementing the plan, you must first determine exactly what you want.
Define your mission to be broad and relevant to what you want to achieve after implementing this strategy. An easy way to find your goals is to answer the simple question: “Why do you want to use social media for your business?”
Remember that your answers should relate to your marketing strategy. This could be to increase customer awareness about the brand, to attract new potential customers, or to drive more traffic to your website.
Once you have defined your goals, you can move on to the next step.
2. Outline the goal
Your goals should outline exactly how you plan to accomplish your defined mission.
Start by listing the steps you need to take. You will need three or four steps: be specific, measurable, achievable, realistic, and time-bound.
For example, if your mission is to attract more people to learn about your brand culture, one of your goals could be to increase Facebook video reach to 2000 views per post in your next six months.
With your goals, you can start to consider who you want to reach.
3. Identify the objects to reach
When you determine what you want and what you have to do to get there. The next step is to find out exactly who you want to reach.
A simple way to identify your audience is to create basic buyers. These are fictional characters with the same characteristics as your typical customers.
4. Identify your competitors
Now you will need to consider all other brands that offer similar services and how you stand out as well as different from them.
Start by looking at what your biggest competitors are doing on social media. See what platforms they use and what they’re trying to achieve. Knowing that information, you can work to differentiate your brand from others.
You can also use this information to learn from competitors’ mistakes. For example, if your competitor’s content is too serious or too light, make sure your brand doesn’t go that way.
5. Find the social platforms that are right for you
Not all social media platforms serve the same purpose and they are not suitable for every brand. You will need to consider, research the platforms that set the buyer, the target audience is using.
List the social media platforms you want to use for your social media marketing. After that, look at your analytics and insights on each platform to see which target market you are comfortable with.
Then compare platforms to find out which people use the network most often to discuss topics relevant to your product or service. Focus on those networks.
6. Research the content you will publish
Once you’ve identified the social media platform you want to use, you’ll need to make sure you create content that is appropriate for the platform.
For example, if you decided to use YouTube and Instagram, you would just need to produce videos or photos. However, if you use Twitter and Facebook, you can share links to articles and information on your website.
Note that different types of content appeal to different audiences. Do not be afraid to try new content formats like 360 videos and livestreams.
7. Measure the performance of the campaign
Once you’ve created your content, you need to know how it works. Use a combination of analytics and tracking tools to measure your social media performance. This combination will give you a more complete view of the brand’s presence on social media.
It can also provide insights on the performance of your posts, while other social media tracking services can measure brand awareness on a variety of platforms.
8. Research the tools you can use
Do some research on the various online tools and software you can use to run your brand’s social media.
Social media management programs that schedule your posts can be helpful, like analytics software and social media tracking service.
Also, keep in mind the software you can use to create and improve your social media posts.
9. Assign roles and tasks to team members
Make a list of people responsible for the various tasks related to your social media marketing strategy. See who is responsible for creating content, posting updates, and measuring your social media performance.
Remember to identify the person or group that will monitor your social channels for customer support requests and potential PR issues. Assign someone to answer these social media users how to solve every problem.
10. Change your strategy
Your final step is to make sure your social media strategy is working as planned. Check that you have achieved what you want?
If you do not get closer to your goal within six months of implementing your strategy, it is probably time to revise it. Refine the content you are creating, the social media platforms you are using or your goals if needed.
Hopefully the article above will provide you with useful information that contributes to improving work efficiency. Good luck!