To make my Email Marketing strategy more effective, what do I need to do? In addition to having to identify the right customers and resources. You need to follow the modern trend. Here are a few tips to make your email marketing strategy more effective:
1. Make mobile devices a top priority in your email strategy
According to statistics, the number of mobile device users has increased and grown rapidly. A significant portion of your customers may be using mobile to check emails. A recent Litmus study found that more than 17 billion emails were opened in 2016. Especially, more than half of all openings are done by mobile devices.
If an email is not mobile friendly, it will affect your business. In another study, 70% of respondents said they would immediately delete an email if it was incompatible with their device.
To ensure your email looks great, use responsive design. Whether your subscribers use desktops, laptops or mobile devices, you can please them. This technology automatically adjusts content and images based on the user’s screen.
2. Use Marketing Automation to create customer and prospect care strategy
Marketing Automation is a combination of strategy and software. To create the most effective and personalized email campaigns. With the availability of automation tools, setting up drip email marketing campaigns is no longer difficult. We can take care of our customers and build better interactions. Ultimately this will build trust with customers thereby increasing sales.
3. Combining Content Marketing with the tactics of finding potential customers
Creating compelling Content Marketing is also a great way to “recruit customers”. By using demographic data in conjunction with market research. You can create content that strikes a chord with your customers. This is an ideal method because it also helps to group ideal customers for your company.
Then, based on these groups, manual content can be used to better capture customer needs. For example, this could include email newsletters, new blog posts, videos, conferences, etc.
4. Make sure customers allow you to market to them via email
By creating an opt-in form, you can let potential customers know that they are on your email list. Then, help them know what will happen after signing up for the email list. And send a welcome email string informing the user what they will receive (coupons, product information, …).
Making it easy for users to unsubscribe from email lists is also an essential email marketing strategy.
According to a recent survey, 50% of consumers said they marked the email as spam because they couldn’t figure out how to unsubscribe. So, in addition to including the unsubscribe link featured at the end of the email. Please be sure to process your unsubscribe request promptly. By this way, people who unsubscribe from your email list will not feel uncomfortable. When they have to keep receiving your company email and mark your email as spam.
5. Personalize your email subject lines to increase engagement
Individual subject lines usually have a higher open rate than 50%. In addition to using the recipient’s name in the subject line, you can also personalize items, details of gratitude programs, … for customers. Be sure to check out the different types of personalization to see which works best. And above all it has to suit your customers.
6. Optimize the email opening paragraph
The opening paragraph is the text that appears below or next to the subject line on most mobile devices and email applications. It can have a big impact on whether subscribers open your email or not.
What should you include in an email header to create the most effective email campaigns? You can add information to extend the main benefits of the email to complement what was presented in the subject line, coupon codes, deadline for creating a sense of urgency, a call to action, and price suggestions. value of your company.
7. Use strong email segmentation strategies to help personalize email content
Segmentation is one of the most important factors that make up the best email campaign.
In other words, we need:
- Identify smaller segments of your subscriber list
- Use personalized and customized strategies to provide highly relevant marketing communications for each segment.
Personalization produces six times higher transaction rates. Also, according to a MailChimp study, segmenting email lists helps:
- Increase email opened by 14.31%
- Increase clicks to 100.95%
- Reduce the number of pages not accessed 4.65%
- Reduced number of registrations 9.37%
Email marketing segments can be based on a variety of data. However, some of the key segments data categories include demographics, geography, and behavior. So, for smarter, more efficient spending on email marketing, segmenting email lists with newly personalized and customized content for different segments will be a high priority in your email strategy.
8. Integrate your website with the email campaign
If customers shop on your site but forget the shopping cart, you can activate the email campaign to get back in. If not, maybe you are missing out on a great opportunity to increase sales.
Shopping cart link emails are just one example of how you can integrate your website with Email Marketing to help drive conversions. You can also set up enabled email based on site visits and browsing activity.
9. Integrate your email strategies with your social media marketing.
This is an important way to help grow your email list. Integrating social media icons into your email campaigns and providing the option to track your company on social networking sites are some of the great ways you can exploit.
10. Implement the email optimization process
To drive great results from every email campaign, you need to innovate constantly. Please improve email elements such as copy, design, call to action, title, landing page, frequency and time of sending. Set up and analyze optimization for each campaign to determine what is the best. Then prepare appropriate changes for future email campaigns to increase Marketing performance.
Email frequency is an important element of Email Marketing that you should optimize. Often brands will continue to increase their deposit volumes to increase sales. However, that reality often backfires with customers who unsubscribe. Or even make it possible for customers to mark your email as spam. Receiving too many emails from a company is a top reason why subscribers unsubscribe and mark their emails as spam.
11. Optimize calls to action in Email Marketing campaigns
The call to action in emails is the entrance to your sales channel. Can your recipient find them easily? Does the text motivate them to click? Do you design your email to include a main call to action? If the marketing strategy for your email campaigns involves providing too many calls to action, you are likely to distract and confuse the recipient, which can lead to them completely no action taken.
12. Ensure email quality to avoid sending email campaigns with errors
Broken grammar, spelling and links can be spam and unprofessional. So be sure to take the time to check all emails before you hit send.
After this article we hope to make your Email Marketing campaigns more modern and effective. Good luck.