When we are living in an era of booming social networks today, there will never be a case of Marketer ignoring this most effective communication channel. However, along with the popularity of usage trends is the appearance of countless different social networking platforms and applications. Choosing a suitable social networking application will help Marketer save time, help them create richer, more attractive content and the most important thing is to connect with the right customers. The following article will give you the best social networking apps and tools in 2020, especially for marketers who are working in Social Media.
4 essential social networking applications today
These are the four most popular social networking applications today that any Marketer doing Social needs to know and understand. 4 applications include:
Facebook is currently the largest social networking platform today as well as having the largest market share. Facebook allows users to connect with friends, family members, acquaintances around the world. Currently, Facebook has more than 2 billion monthly active users. Being a Social Marketer, there is no reason for you to not have been using this application.
Twitter is a social networking platform that allows brands and users to communicate with each other via short messages – known as “tweets”. Although the platform limits the length of these articles to 280 characters, it is an effective tool to promote your business. Twitter currently owns more than 336 million monthly active users, surely when advertising on this, your business will probably find a suitable niche.
Despite many competitors, YouTube is still the largest and most popular video sharing platform, with more than 1.8 billion monthly active users. This is a great platform for sharing videos and music, as well as sharing content online on websites. If your business has the strength of video content, YouTube is the foundation that forces you to operate.
After being acquired by Facebook for $ 1 billion in 2012, Instagram has become a popular social networking platform today when it recently reached the 1 billion monthly user milestone. Instagram allows users to share photos and videos, and users can even create their own online video. This app has a lot of tools for marketers to create content and promote their products and brands.
17 best social networking apps and tools for Marketers
After choosing the right platform to promote, Marketer cannot lack the tools to help them complete the job to the fullest. Here are 17 applications and tools that will be a great help for Marketer to promote their products on social networking platforms.
Planoly is a tool that will help you in shaping designs, images, layouts on Instagram. Simply, this application will allow users to foresee what the image when uploaded to Instagram will look like. From there, users are able to make appropriate edits before posting it officially. At the same time, Planoly provides both data and interaction rate per post for users.
Crello is a platform that helps Social Marketers create paintings, images, artistic movements to promote brand image on social networks. Even people with no design expertise can use Crello easily. This application owns nearly 10,000 templates in 30 different formats, unleashes Marketer to choose and customize according to preferences, create images according to personal desires and fit the needs.
Facebook page management application
Managing multiple Facebook pages from your mobile phone is not easy at all. Fortunately, Facebook has developed an application specifically for this, which allows users to manage up to 50 different business Facebook pages from your mobile phone or Tablet so that Marketer can freely update the content and news for their readers without any problems.
Fastory allows digital marketers to create branding content for various social media platforms such as Instagram, Snapchat, Twitter, Facebook Story. This application not only helps you create images but it can also create a multitude of other attractive content formats such as:
Captiona is a great application, capable of recommending caption content for users on Instagram and Snapchat. Famous brands on Instagram now have a frequency of posting about 5 times per week, creating content for daily captions is not easy. Therefore, Captiona allows users to enter keywords that describe the image, thereby creating introductory content lines based on suggesting related phrases.
For any marketer, measuring metrics and ad performance is a must and Storyheap is an app that will help you do this simply. With Storyheap, Marketer can track advertising performance on both Instagram and Snapchat in a single cell. The trackable parameters on this platform include: Open rate, views, interaction rate with image platforms such as Instagram.
Hootsuite is a social networking management platform that allows users to create, schedule, and post content on major social networking applications with a single dashboard. Composer is a tool within Hootsuite, responsible for “creating” content. With Composer, you can not only write the caption, attach photos to the article, but also edit, add logos, resize images as you like. Composer even provides customized images to fit each format of each social network.
Botletter allows users to send newsletters or campaign ads through Facebook Messenger. Perhaps many people will be skeptical about the effectiveness of this application, but Botletter owns 80% click rate from users. This number is much larger than 20% of the normal form of deposit.
Canva is an intuitive design application for photo editing and creating graphics. With the game on social networks, a Social Marketer needs to constantly update and post content to keep up with trends. This causes the problem of not always having a professional designer to handle the needs, Canva was born to solve that problem. Even a person with little or almost no design experience can still use Canva easily. The platform has many different templates and formats for Marketer to use, from Infographic, Poster to Logo, … and all are very easy to use.
Story Slicer is a platform that allows Marketer to edit and cut videos to upload to Instagram, Facebook, WhatsApp. Whether the video is available or recorded directly via Story Slicer, you can edit it to fit the Story format of social networks. Its design and intuitive interface create a seamless editing process. Not to mention, your edited videos will not be subject to copyright logo, so you will not need to worry about affecting the brand image.
Apple Clips is a video editing application that allows users to create and share short videos, with special effects or text, visual images. One of the standout features of this application is Live Titles, which allows users to create motion captions that match your voice. On Facebook, 85% of the video users play without sound, so Apple Clips has become one of the most valuable tools for Social Marketer to grow engagement.
One of the biggest mistakes Marketer often makes on Instagram is that there is only ONE affiliate account – thereby limiting the ability to link to other products, websites, pages. With Campsite, you can include all your links on one page, allowing you to send users exactly where you want them to go. That means adding a unique link to your Instagram profile and there’s no need to change it again.
CutStory for Story on Instagram
True to its name, CutStory is a video editing application for Instagram’s Story platform. It allows you to trim long videos to the required format on Story (15 seconds maximum for each clip), so Marketer can create a seamless series of stories to fully convey the content from the video, instead of constantly pausing to edit videos.
Adobe Premiere Clip
According to a survey, about 87% of marketers are investing in video content creation, and this trend will continue to increase in the future. If you are looking for a tool that can create professional videos easily, Adobe Premiere Clip is the application for you. This is a free application, providing users with a wealth of editing tools from sound, light, colors, effects.
Keyhole is a social network management tool available on both mobile and computer versions. This application allows users to enter keywords, hashtags, URL links to track the effectiveness on different social networking platforms. The data provided by the Keyhole can help social marketers to be aware and know the content that is attracting users’ discussion, as well as monitor the effectiveness of the campaign.
The Hootsuite Analytics platform is a customizable social networking tool, in which it collects social insights and then extracts it into content for the marketer to analyze, thereby providing insight for my decision. The platform works on both Instagram, Twitter and Facebook to identify trends, track changes, and help marketers make the right decisions in spending campaign and budget time.
Hemingway application can “turn” you into a talented writer. It will help you how to cut out jargon, or long sentences, unnecessary adverbs, superlative adjectives, and passive phrases. More importantly, this application is very simple to use with only 4 steps:
- Copy the content you have just written into the Hemingway application
- Pay attention to the editing proposed by the application
- Varies according to the recommendations of the application
- Upload your edited content
If you use this app hard, your writing skills will definitely improve. After a while, you may no longer depend on it, but it is still a great tool for checking content. This application is only available for English language.
According to the Hootsuite Blog