Content Optimization: The most complete Content Optimization Guide for SEO

This article is a complete guide on how to optimize Content for SEO and Jason’s Links from Kaiserthesage Blog.

Content Marketing has strengthened its stature as a force in the field of digital marketing.

When developing the brand’s audience and customer base, it certainly has proven that formidable practice, especially when integrated with other data-based industries (such as SEO).

What is content optimization?

Content Optimization is a process in which a website and its content are optimized to be more appealing, useful and actionable to the user. Processes often include bug fixes and improvements in technical performance (e.g., page speed) and content production so that it performs better and ranks better on search engines.

The evolution of Content Web: 10x Content

The competition for attention has been taken to a new level. Given the fact that a large number of publishers from different verticals have further enhanced LINE’s great content with steady growth (2 million blog posts are published every day).

What is 10x Content?

Content is ten times better than the best results can now be found in search results for a given keyword phrase or topic.

Great content will not be great when it is not well optimized. And content optimization to be much more competitive for search has grown tremendously over the years.

Content optimization is basically a process of improving the aesthetics and performance of the site providing unique value to users through SEO Onpage, optimizing conversions, user experience, design, and edit content and more.

Optimize Content as a Road to SEO Success

In my experience of doing SEO, I think there are two main strategic approaches to achieving success in Search Engine Optimization (SEO).

The first path is to focus on the campaign in terms of search optimization techniques. E-commerce sites with thousands of pages often thrive on this approach.

Meanwhile, the second path to SEO success is to constantly focus resources on creative link acquisition campaigns – which, frankly, our agency really thrives in the past three years.

The last path, which I personally prefer today, is focusing on getting the most out of what the site already has – through Optimized systematized content.

Where to start?

This process focuses on site-level audits and improvements, which sets it apart from popular on-site technical SEO audits (mainly focusing on link changes on startup).

Start by assigning and connecting multiple goals to each page you will optimize, such as:

1. Create a unique page rank for multiple search terms.
2. Own the # 0 ranking in Semantic Search.
3. Increase the ability to earn links for Content (useful, unique only on your site).

Here are the necessary steps, once you know what you want to achieve for your campaign.

STEP 1: Start with the top 20 pages on your site.

Get data from Google Analytics and Google Search Console to identify your site’s high performance pages.

Note: Prioritize the pages that helped the page generate leads / conversions – and most importantly, pages targeting keywords with medium to high monthly search volume.

STEP 2: Analyze what your competitors are good at with each query / page

Start with friends who are confident that you can easily compete.

STEP 3: Update and Optimize Content to compete

A well-planned content relaunching campaign can massively impact your site’s organic traffic (see how Brian did it).

STEP 4: Check the list below for the Top 20 pages

After working with the top 20 sites, scroll down the list and review the existing pages on your site.

The goal is to have more pages likely to attract thousands of high-opportunity visitors to your site. That’s how you can build a fort from your website.

Here are 17 content optimization tips that are a huge part of our SEO strategy for enterprise-level marketing campaigns.

1. PRECISION AND DESCRIPTION PAGE HEADING

Title tags are still one of the most important ranking factors in Google’s ranking algorithm.

• Optimize your page title for clickthrough rate (TLB)
• Use your main keyword (s) in the title – preferably closer to the beginning of the title tag.
• Align content (copy content) with titles to suit users’ intentions.
• Compare titles with your competitors.

>> Reference: 17 ways to write a title that attracts readers

2. LSI & SIDE KEYWORDS

The strategy places other keyword variations and semantic related terms in Title, Description, Headings, alt tags of images and in Body content.

Note: It is important to use Nouns and Entities that are more appropriate in your text. (Read more about Searching entity optimization.) This should also be part of your keyword research for content strategy.

3. EASY TO READ

People do not read on the web. They scan.

The average human attention span has become shorter and shorter since the mobile revolution. It is best to optimize your content for different groups of users – those who intend to learn and who want to get answers quickly.

Example:

• Optimize content for skimreaders
• Use shorter sentences and paragraph breaks.
• Make your content stand out (through appropriate use of h1 tags, subheadings, bold and white spaces).

>> Read more: Content presentation guide to increase reading experience

4. PROVIDE UNIQUE CONTENT NOT SEEN IN OTHER PLACES

Provide unique value in your content by including ideas or other content elements that your readers will rarely find elsewhere. This is what will make your content more linkable.

5. EDUCATION OR USEFUL

Offering freemium content (partially free) is one of the best ways to turn your content assets into a link building machine.

Discover and learn from other industries.

For example, other verticals do not invest much in creating interactive content. Be more competitive by putting your assets one step ahead of the competition.

The same principle can apply to product pages – if you’re running an ecommerce site, include the following:

• Quick buying guide
• Do you know the interesting piece or truth about your product
• Benefit
• How the product works (picture)
• Then make optional details and / or scannable

Finally, it is imperative to learn how to design content for editors. Research the types of content / pages that top .edu websites link to in your space.

6. Content Depth

Wikipedia has succeeded as a website, not only because of their content length, but also because of the depth of information they provide for each of their content.

This is what makes their thousands of pages powerful (searchable, shared and linkable). Focus on topic depth, not just length.

Be better than the wiki of web space in your industry.

Use Nether’s most recently updated timestamps when reopening / upgrading your content depth. Accuracy of a high-quality content can help increase SERP CTR and ultimately search engine rankings.

7. TL; DR

Set summaries, conclusions, key points or TL version; DR of your content where visitors can see it instantly – above the fold.

Providing quick and direct answers to users (who most of the time prefer to see answers as quickly as possible) can also improve exponentially with visitor satisfaction.

This in turn can help your pages compete and rank for Google Reply Box results.

8. GOOGLE RESPONSIBILITY BOX / HIGHLIGHTS

15% of global queries display featured snippets.

There are 3 types of Google Reply Box results:

• Paragraph: Paragraph (63% of all snippets are displayed on Google search results),
• List: List (19%)
• Table: Table (16% – according to data collected by STAT).

Currently, I have a very primitive process of optimizing pages for these rich snippets.

I use Google Search Console to manually define queries that display the Google Answer Box (based on the top 20 landing pages I choose to work on when reopened).

Search panel> Search analytics> Click page Filter> Click page> Select on the Query filter ‘

Once I have determined which page / query displayed rich snippets results, I can then restructure the main parts of the content to match the type of the Answer Box displayed for each query. destination:

• Provide the most logical and accurate answers to these query types and Answer Boxes.
• Provide the best definition for what queries – to replace weak paragraphs.
• Create data dashboards to remove weak lists of short snippets (not how to list lists).
• Get more content / keyword ideas to work on from People also ask (People also ask)

Recommended reading: How to earn featured snippets

9. STRUCTURE / MARKED DATA STRUCTURE

Structured data makes it easier for search engines to understand your content. This is becoming more and more important in today’s search optimization (as Mike King mentioned, that’s the future of organic search).

It has become easier to apply the extra markup. Google has made webmasters very simple by offering free tools to deploy structured data markup: Structured data markup Helper and Data structured Testing Tool.

If you are using WordPress, there are a few plugins that can help you do this (such as Raven’s Schema Creator and All in One Schema.org Rich Snippets).

Useful guides on implementing structured data:

• Microdata, JSON-LD & Schema: Rich Snippets Guide by BuildVisible
• How to use Google’s structured data markup Helper by Neil Patel

10. VISUAL CONTENT / MULTIMEDIA

Optimize your content assets to better interact with branded images and multimedia content, like:

• High quality image
• Infographics / data visualization
• Video
• Interactive content (HTML5 landing page)
• Memes

Because these content elements can also drive conversions – especially on transactional pages (e.g., product size charts).

11. LINKING OUT AND CO-OPERATE

Establish trust for users and search crawler by quoting / linking to other authorized websites and entities.

Cite reliable sources in your writing, especially those that will most likely help amplify your content ads.

You can make your content assets stronger by collaborating and seeking help from others (co-creation & co-marketing).

12. INTERNAL LINKS

Cross over more equity links and improve the crawlability of your main content assets by contextually linking the deeper pages of your site to it.

Take advantage of your internal links by using highly descriptive anchor text (or partial matches). This will help your important content assets rank better for the keywords they are targeting.

13. ACCESSIBILITY

Add more ranking value to your main pages by reducing the number of clicks from your home page. Including these pages for your navigation links (or any type of prominent links displayed to first-time site visitors) are great examples.

14. TIME AND CONVERSION OF DWELL

What is Dwell time?

In a definition, downtime is a mix of bounce rate and on-site time metrics that measure how long it takes someone to return to the SERP after clicking on the result (and can measure it directly from the private search engine). – Dr. Pete Meyers

The longer the dwell time (or the length of time a search visitor stays on a site), the better it can impact search rankings. It implies that searchers were satisfied with the results they clicked from the list displayed by Google for a query.

Here are some things you can do to optimize your content assets for better downtime (and conversion).

1. Provide a clear Call to Action (CTA)

• Make sure the CTA is relevant to your content assets
• Highlights are placed in the page (at the bottom, sidebar, title or popup).
• Constantly checking and improving your CTA

2. Setting up and building Authority with credible signals and social evidence
3. Internal linking with related pages to increase downtime on the site

Your content asset must act as a content layer that can bring visitors deeper into your transactional pages (services or products).

4. Encourage sharing social media.
5. PAGE SPEED

Google clearly put a significant weight in the speed as a ranking signal. They are constantly obsessed with how they want things to be fast in the modern age of the web (especially for mobile users).

15. Quick tips for speeding up your website (by VentureHarbour):

1. Using the Content Distribution Network (CDN)
2. Using a hosting company is very fast
3. Install the buffer plugin (WP Total Cache)
4. Add Expired headers to take advantage of browser caching
5. Compress your images (using WP SmushIt for WordPress)
6. Clean up your database
7. Compress your website with Gzip
8. Fix all broken links
9. Reduce your navigation
10. Minimize CSS and JS files
11. Replace PHP with static HTML when possible
12. Link to your stylesheets, not using @import
13. Turn off ping backs and trackback in WordPress
14. Activate Keep-Alive
15. Specify the image size
16. Specify the Character set in the HTTP headers
17. Put CSS at the top and JS at the bottom
18. Disable Hotlinking of images
19. Convert all plugins you don’t use
20. Minimize round trip time (RTTs)
21. Use CSS Sprites
22. Use the direct rel = “prerender” directive.

>> Learn more: Instructions to optimize page loading speed

16. BUILDING LINKS

Links are still important to rank better these days (and are definitely one of the top 3 core ranking factors).

It’s a lot easier to get and earn links to your content assets if they are 10 times better than what your competitors are offering.

Reach out to people / publishers who have expressed an interest in the topic mentioned in your content – especially those who have linked / shared similar content in the past.

Useful link building resources:

• Link building tactics (full list) by PointBlank SEO
• A Noob friendly guide to building links with Ahrefs
• Kaiserthesage’s link building strategy
• Backlinko’s link building

17. MOBILE OPTIMIZATION

Google recently started testing on the Mobile first indexing system.

In particular, Google will mainly look at the mobile versions of pages to find ranking signals and return to the desktop version when there is no mobile version.

With this big change coming up on how Google will handle pages for rating, considering having a mobile version of your site’s main content assets can help improve search visibility. their swords.

But no need to worry if your site doesn’t have a mobile version, according to Google:

If you only have one desktop site, we will continue to index the site on your desktop well, even if we are using a mobile user agent to see your website.

Here are some suggestions from Google about what webmasters can do to prepare:

• If you have a responsive website or a dynamic serving site where the main content and bookmarks are similar on mobile and desktop devices, you don’t need to change anything.
• If you have a website configuration in which the main content and bookmarks are different on mobile and desktop devices, you should consider making some changes to your site.

o Be sure to provide structured markup for both desktop and mobile versions. Websites can verify the equivalence of their structured markup on desktop and mobile devices by entering the URLs of both versions into the Structured and Compare Data Checker. output.

o When adding structured data to a mobile website, avoid adding large amounts of unrelated markup for the specific information content of each document.

o Use the robot.txt test tool to verify that your mobile version can access Googlebot.

o Websites that do not have to change their canonical links; we will continue to use these links as a guide to provide relevant results for users searching on desktop or mobile.

• If you are a site owner who only verifies your desktop website in Search Console, please add and verify your mobile version.

This means fully optimizing some of your important pages for mobile users (optimizing for local search, speed and structured data).

Conclusion

I still think there is a bit of truth in the saying if you build it, they will come to the city. Success will always follow you when you are always great at something.

Optimizing your content should be a good start.