The growing number of media users and the development of social media is the premise for Influencer Marketing to become the most effective and fastest-growing advertising method of the brand.
With the rapid development of Influencer Marketing, finding effective ways to create an influential marketing campaign has gradually become one of the top issues. Accordingly, the concern that the brand needs to choose is whether they will directly manage their campaign, or start thinking about cooperating with an agency specializing in Influencer Marketing to take care of this job.
On the other hand, self-executing influential marketing campaigns can help brands save part of their initial costs. However, it is likely that the brand is unpredictable behind the hidden costs. It is also the most time-consuming method and there is always the opportunity cost of using time for any business.
This method seems more difficult or even easy to lead to failure if you do not have experience working with influencers. The common problem is that there’s no guarantee that the influencer you choose will want to work with you. Brands can spend a lot of time and effort nurturing relationships just to find the right Influencer.
According to Google’s search history, the term “Influencer Marketing Agency” is being searched by brands with a record high level. Join 7Saturday to discover four main reasons why brands should partner with Influencer Marketing Agency for their campaigns.
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Save time and money in finding Influencer
Implementing an Influencer Marketing campaign takes a lot of time, especially for brands that choose homegrown methods. Moreover, brands also need to invest a lot in terms of personnel, from marketing teams, copywriters, photographers, designers to other professionals.
A survey showed that 75% of experts rated identifying the right Influencer as the brand’s biggest challenge (according to Launch Metrics). The Influencer Marketing agency has enough experience and professional team to contact cooperation and manage relationships with Influencer.
Therefore, the brand when partnering with Influencer Marketing agency can significantly reduce the workload for internal marketing team. The Agency will be in contact with the influencers, thus helping you save a lot of time and investment costs for personnel. Meanwhile, self-implementing Influencer Marketing campaign sometimes costs more than the actual cost to the agency, especially in case the brand does not have much experience running the campaign.
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Working with experts in Influencer Marketing
For many brands, Influencer Marketing is still quite new, even if you’ve run a campaign in the past. Because perhaps this is only a small part of the marketing plan of the brand. In other words, brands often don’t have a lot of real ideas about how to find the right influencer or how to build relationships and run their business with them.
In contrast, Influencer Marketing Agency is the industry experts, and they do this work full time. So most of the agency staff are experienced and know how the Influencer Marketing campaign works. They can even be Influencer. They know what it takes to create a successful and effective campaign and stay aware of the latest trends in the market.
In addition, the Agency also has experts who are able to identify the signs of fraud and can distinguish which Influencer uses virtual interaction. In addition, many agency teams have implemented a lot of campaigns with different Influencer audiences, so they will have a great idea in choosing Influencer with the right fan community for the brand.
The brand’s job is simply to spend some time to understand the Agency and choose to cooperate based on many factors such as expertise, workflow, social networks they often use to run their campaigns or their industries. often cooperation.
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Building a personal relationship
Although many agencies use technology platforms to help them find influencers and develop campaigns, to create a successful campaign, the Agency must understand both the brand’s requirements and the ability of an Influencer.
Most Influencer Marketing agencies have a relatively realistic approach, and they build personal relationships with everyone involved in the campaign. Sometimes they are content creators, too, which means that designers and copywriters are needed to develop creative content.
One of the benefits of building a long-term relationship with an Influencer Marketing Agency is to help Agency work more easily with the Influencer, thereby presenting your brand story. In addition, the Agency will also have insight and better understand the goals of the brand as well as the message that the brand wants Influencer to convey to customers.
Agency often build strong relationships with quality influencers. At the same time, the Influencer Marketing Agency has quite a deep understanding of these influencers and is fully aware of how they work. This means that Agency is able to connect the brand and product with the right Influencer, based on factors such as the field of activity, experience, style, and whether the Influencer fits the brand’s culture or not.
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Evergreen content creation
The “evergreen” content has a constant and sustained vitality as new for readers.
Like other Marketing Agencies, Influencer Marketing Agency has a team of talented creators. With experience and expertise, they can help Influencer create evergreen content, and often have higher standards than most internal brand-created content.
Influencer Marketing agencies will know what type of content is the specialty of each Influencer. They understand which Influencer needs Agency to help create content and which Influencer will perform best when creating content in their own style.
In addition, most of the high-quality creative content created by Agency and Influencer for the brand’s campaign will be able to continue to be used for future marketing goals, and this is a real evergreen content. receptor.
Conclusion
The strong development of Influencer Marketing and the benefits of this advertising method have changed the marketing industry as well as the way brands promote products and services. Therefore, choosing the implementation method is considered as a premise to launch a successful Influencer Marketing campaign. And for the four key reasons above, today, many brands are ready to work with agencies specializing in Influencer Marketing to make the complex process of the campaign more compact.
* Source: Internet