Link wheel: The formula to attract traffic and increase conversion rates

Link wheel is a popular concept in the field of SEO, and is one of the most effective multi-tiered link building models today.

Using this model properly can help your website breakthrough rankings and attract more traffic.

If you are still struggling to build links or are interested in link wheel but are wondering where to deploy to be able to backlink back to the website naturally, today’s article will be for you.

In this article, I will share with you the theoretical background of wheel links as well as the practical application of this model.

 So, what is a link wheel?

Link wheel is an advanced SEO tactic that many people often overlook. In it, you will go to build links from one website pointing to another website and finally the main page.

Normally link wheel will deploy based on SEO, but you can also use social networks to create link flows.

As you know, the optimal activities taking place outside the website are called offsite SEO. In this case, the link goes to your site from other websites. Therefore, many people view link wheels as a link building technique in offsite SEO.

This is a powerful technique to pull website traffic and increase rankings by creating a link between web 2.0 and social networks. Put simply, to build link wheels, you need to create blogs and link them together.

The basic link wheel model will look like this:

Basic Link wheel model

In the diagram above, there are 8 blogs 2.0 and one main blog called Money Making Site. To create a link wheel, you will link blog 1 to blog 2, blog 2 to blog 3, … and, in turn, link to Money site, which is also your main website.

Accordingly, you will create a link → a link circle and then point the links you get to the main website or blog.

What is the difference between link wheel model and other link building strategies?

As mentioned, link wheel is to create new blogs or microsites (about 10 or more) on a specific niche topic and link them in a circle.

The typical structure of a link wheel is usually Page A -> Page B -> Page C -> Page D -> Page E -> Page F -> Page A and all of these pages on different URLs contain an article. Pointed to your main article.

Common link wheel models

You can create as many blog posts as you like. However, the article for each website in the link wheel must contain:

  • Unique content, minimum of 300 – 500 words.
  • This article should have a link pointing to the main website you are trading in and a link to another microsite or blog.

A different version of the wheel link may be in the form of a pyramid that links in random order, a broken circle (not closed) or any shape or size, as long as it is built on multiple blogging platforms 2.0 different.

Ex: Page A-1, page A -2, page A – 20 => Page B -1, page B – 2, page B-20 => Page Z – 1, page Z – 2, page Z – 20 -> …

Pyramid link wheel model

This technique is effective because the blogs or microsites used are usually high PR websites such as, or because these metrics will bring great value to your blog site.

Moreover, by linking new blog sites, you will be able to build the value of each link.

Why does the link wheel model work in SEO?

If you have learned about SEO, you probably know the importance of backlinks for online business websites. If you have a lot of high-quality backlinks, you will rank high on Google search results and not to mention extremely positive impact on the website.

With the link wheel model, when pointing links from one satellite website to another satellite website means you are passing link juice to websites and helping these backlinks grow.

Search engines also rank websites based on the concept of votes. Linking from one website to another is considered a vote. The more votes the website pushes up.

In addition, developing a link wheel is also a way to attract users. With quality content and more backlinks to the main page, you can attract more traffic to your website.

The advantages and disadvantages of link wheel method

5 Advantages of link wheel

#1. An impressive tactic that can attract website traffic and convert visitors into leads.

When you post valuable content on other websites and social networking sites with links pointing to the main website, users will be curious to click on these backlinks. And you are indirectly inviting potential customers to access your website.

#2. Increase the chance of the website appearing prominently compared to countless competitors.

# 3. Positive impact on SEO results. Building link wheels is based on the combination of long tail keyword development. And using keywords in unique articles wisely will help you achieve SEO results.

# 4. Link wheel tactics yield impressive natural search results.

# 5. Achieve higher rankings on search engines.

3 Disadvantages of link wheel

#1. If planned and implemented incorrectly, it will take time, effort and money in keyword research, content writing, creating quality backlinks, …

#2. Link wheel creation strategies are often criticized for being difficult to achieve the expected goals. It is not guaranteed to increase traffic, conversions and backlinks right away for you.

# 3. Some people often take shortcuts when creating link wheels. This results in your website being penalized permanently and sometimes de-indexing your main website. All your effort will pour into the river.

What type of link wheel model should apply?

If you want to create a website to start implementing link wheel, you can use some types of website such as:

  • Website 2.0
  • Article registration directory
  • Wiki page

In particular, the most popular website 2.0 is used. You can use some of the following platforms to create more articles and apply effective link wheel techniques:

  • WordPress
  • Blogger
  • Wix
  • Webnode
  • Webs
  • Ucoz
  • Weebly
  • Jimdo
  • Yola
  • Tumblr

So how to develop link wheel models for websites?

To make the link wheel model, you need:

  • Understand the structure of the link wheel model
  • Choose website 2.0 as a satellite website
  • Any blog you create on web 2.0 must bookmark or share the web page on social networks.
  • Get the RSS feed of blogs you’ve created to post to different RSS directories.
  • Ping RSS feed or ping backlink.
  • Register a web 2.0 subdomain with the website directory.

Some note:

  • Only use quality, unique content for the website.
  • Do not use automated content creation tools or spin content.
  • Use a variety of keywords and combine them with LSI keywords and semantic keywords. Avoid using exact keywords in anchor text.
  • Create selective and limited links. Don’t build too many links at once.
  • Use social networks to build links.
  • Random link to avoid Footprint algorithm.

Those are some notes and things you need to prepare before embarking on building this link wheel model.

If you do not know about anchor text:

Suggestions on how to choose the best link wheel provider

You can use an SEO specialist to build SEO link wheel but you need to make sure they follow some basic requirements:

  • Content needs to be interesting, easy to read, free of typos and unique. Do not use spin songs over the speaker because such posts are very sketchy. Google will know if this is the original or a spin right away.
  • The selected 2.0 site should be a follow site and occasionally need to be audited.
  • Consider whether they offer an SEO update service and send you your account and password to log in to the web? Because after creating the link wheel, you need to update the web structure about every 4 weeks to maintain operation.
  • To make the link structure look more natural, they need to use random linking.

Hiring a professional SEO company is always the best choice because it is a very time-consuming job.

For example, to write an assignment focusing on a keyword, you need at least 1 hour. So, if I need to write for about 20 to 50 blogs, it will take me days to finish.

So obviously hiring outside people would be much better. You can take the time to improve other aspects of your business.

Is the link wheel model a white hat or black SEO hat?

Most website owners who are struggling to find ways to promote their products or services online share this same question. Is implementing the link wheel model too risky for businesses?

First, you need to understand the risk of websites heavily affected by offsite SEO is very small provided:

  • Optimize good offsite with high quality content.
  • Links are completely random.
  • Building high quality tier 2 links will be sustainable over time (even through Google’s updates).

Regardless of which SEO technique you are applying to your website, you should balance between many factors.

If you only create link wheels for link profiles, your website will become suspicious. And that is not expected by anyone.

For a more natural website, you need to get links from many sources.

Refer to the article: What is an internal link? 3 Internal linking optimization strategy for SEO


If you want to succeed in building high quality links for your website, keep updating the latest SEO techniques. You also understand that Google is always improving the algorithm that optimizes the user experience.

In fact, you will be surprised to learn that the traditional method of linking pages 1 to 2 or 5 is no longer the best way.

Today link wheel strategies are very popular in white hat marketing. You can pull traffic to your website through various link sources such as blog posts or microsites.

If the link wheel is well-applied, not only do you need not worry about getting penalized through Google Penguin or Panda updates, but also increasing the ranking to a higher position on the search engine.

What do you think about this model? Want to share more quality blog 2.0 resources to the world?

Do not hesitate to share in the comment section, and do not forget to follow the next posts on the Bizzvn’s blog.

Good luck to you!


Link wheel: The formula to attract traffic and increase conversion rates

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