The two giant company Grab and Shopee cooperation, committing to deliver goods in an hour

Recently, Shopee e-commerce platform has suddenly announced its cooperation with a new delivery unit, Grab. Specifically, Shopee users will receive a discount when buying products on this application and select Grab as the shipping unit. Although this program only applies to buyers and sellers in the same number of districts in the city. Ho Chi Minh City or Hanoi, however, it marks the cooperation between Grab and Shopee’s current unicorns, promising an increasingly fierce and expensive e-commerce delivery war.

Grab and Shopee cooperation: The “lightning” partnership of the two giants

The cooperation between Shopee and Grab was not foreseen but on November 4, the Shopee app suddenly announced the incentive to use the new delivery unit, Grab. This cooperation marks a new step in delivery service with commitment of delivery within 1 hour (with specific conditions).

However, this is not the first time Grab has cooperated with e-commerce platforms. In October last year, Sendo and GrabExpress launched a 3-hour express delivery service in Ho Chi Minh City. After the cooperation with Sendo, in early February 2019, Grab continued to cooperate with the multi-channel sales and management platform Sapo to officially launch the integration feature with GrabExpress freight forwarding service. Sharing about these cooperation, Mr. Nguyen Ngoc Trang – Grab Vietnam representative said that Grab is aiming to become a super-application platform, with the ability to provide the most important services in daily life for residents, including transportation, food delivery, payment services and more.

How is it different from Grab’s previous cooperation and Shopee cooperation?

Unlike the previous cooperation, this time Grab and Shopee decided to play harder when expanding the scope of deployment to the two largest cities of Vietnam. Ho Chi Minh City and Hanoi also made the fastest delivery commitment in the industry is 1 hour. This move is similar to the giant Amazon that has applied to foreign markets, showing that Grab is trying to fulfill its B2B ambition in addition to the retail group as individual stores as before. Not to mention, Vietnam is currently a country with a very positive growth in e-commerce industry. According to a recent Google-Temasek report, in 2018, Vietnam achieved a compound growth rate of 35% in the period 2015-2018 period and is worth US $ 2.8 billion. At this rate, Vietnam’s e-commerce market may reach US $ 10 billion by the end of 2020 as more and more Vietnamese people use online shopping.

(Source: CafeBiz)

Recently at the Ecommerce Day 2019 conference, a representative of Google Southeast Asia also said that the three main characteristics of online shoppers in Vietnam are:

  • Customers are very curious people. They always want to have inspiring look, ideas when buying.
  • Customers have very special requirements for sales. 75% of people surveyed said that if there is a loyal customer policy at the time of checking out, they will experience a lot better.
  • They are impatient. Customers who need something want to be responded as soon as possible and have an immediate supply. This has a great impact on the business of business owners and shops.

It is this third feature that Vietnamese e-commerce giants compete to boost delivery speed. Tiki started with Tiki Now and it committed to deliver within 2 hours with more than 100,000 products and this is also the source for other brands to open up competitive services such as Shopee “receiving 4 hours of goods. “, Sendo” 3-hour delivery “or Lotte.vn with” Quick delivery in an instant “. Now when Grab and Shopee work together to commit to an hour’s delivery, this will make the competition between e-commerce platforms more intense because no one wants to be left behind in the race.

>>> See more: E-commerce map of the 3rd Quarter of 2019: Sendo unexpectedly ranked 2nd, Lazada was kicked out of the top 4

Online buyers in Vietnam are increasingly impatient. This is the reason for the war on speed of delivery between E-commerce exchanges. With the “lightning” cooperation between the two giants Grab and Shopee will not only create a unique competitive advantage for these two brands, but also increase the heat for the race to “burn money” of e-commerce exchanges. Certainly, no brand wants to be left behind because in an e-commerce war, whoever stays longer will win.

Tuan Anh – MarketingAI

According to Young Intellectuals

The two giant company Grab and Shopee cooperation, committing to deliver goods in an hour

Leave a Reply

Your email address will not be published. Required fields are marked *