Vietnam Digital Marketing Report 2019

Vietnam Digital Marketing Report

In the era of the 4.0 technology revolution, Digital Marketing is becoming more and more popular and the important role has partly surpassed the traditional marketing methods. With more and more people relying on the Internet for everyday activities, promoting products and brands online is something that any business or organization needs to do.

So, how is Digital Marketing Vietnam doing last year? Let’s take a look at the numbers from the “Digital Marketing Report 2019 ″ to make recommendations and strategic marketing solutions for your business.

1. Potential Marketing market

 Vietnam's digital penetration

(Image source: WeareSocial and Hootsuite)

In 2019, Vietnam’s population will reach approximately 97 million, with the urban population rate of 36%. In the same year, there were 64 million Internet users, an increase of 28% compared to 2017.

According to statistics, there are 58 million social networking users on mobile devices as of early 2019, this number increased to 8 million users compared to 2018. Along with the development of technology, the mid-range and low-end phones are constantly being launched, enabling many people to easily own smartphones and access the Internet. Although the population only reached 96.96 million, the number of registered telephone subscribers is 143.3 million. This shows that the majority of Vietnamese people have access to smart mobile phones and many people use 2 to 3 phones at the same time for daily life.

Despite the rise of the smartphone age, traditional TV equipment still proved to be extremely effective with access to 97% of adults. In addition, thanks to the direct connection to the internet, the content that TV brings also becomes more interesting, diverse and still get described as an indispensable “food” of families.

2. The Internet has become a routine activity

Vietnam's time spent with media

Average time Vietnamese spend on media (Image source: WeareSocial and Hootsuite)

According to the data in the photo above, Vietnamese users spend an average of 6 hours 42 minutes a day participating in Internet-related activities. The report also mentioned that Vietnamese users spend an average of 2 hours and 32 minutes on social networks, 2 hours and 31 minutes to watch streaming or online videos and use 1 hour and 11 minutes to listen to music.

94% is the percentage of Internet users in Vietnam using the Internet daily. And 6% are the number of internet users at least once a week. Looking at the statistics, we can see, Internet users in Vietnam are inseparable from Internet-related activities for more than a week.

In terms of infrastructure, the speed of Internet access still grows every year. Specifically, the average speed of internet access on phones was 21.56 MBPS (up 6.1% compared to last year) and computers was 27.18 MBPS (up 9.7%).

3. Video – New trend of Social Media Marketing

In 2019, the social network continues to grow with 62 million users (accounting for 64% of Vietnam’s population, up to 7% compared to 2018). The number of accounts that are using social networks on mobile also increased by 16% compared to last year. Having big influence, social media is a popular communication tool for almost all businesses in Vietnam.

 Vietnam's most active social media platform

(Image source: WeareSocial and Hootsuite)

A big difference this year with the statistics of 2018, Youtube surpassed Facebook to become the most active social network in Vietnam. According to statistics from Google, Vietnam ranked in the top 5 countries that has users watching YouTube videos the most in the world, standing above countries with developed technology such as Japan, Korea, Taiwan …

According to a survey from the supply market, 65% of Vietnamese companies increased their budgets in the field of Video Marketing last year, the cost of video advertising increased to 16% of the average brand’s total advertising costs.

All of these metrics show that video marketing is the leading content marketing trend. If there was a better method of content marketing than video marketing at this time, it could only be Live video marketing.

4. Optimizing mobile experience – It is a must

Vietnam's mobile connections by type

(Image source: WeareSocial and Hootsuite)

With the growing popularity of smart mobile devices, mobile marketing is no longer a trend, it has become the first thing to do when marketing communications with Digital Marketing.

To better understand the importance of mobile marketing, let’s take a look at some data from the report: With 64 million internet users in Vietnam today, the number of users accessing by device Mobile is 61.73 million people (accounting for 96% of internet users and accounting for 64% of Vietnam’s population); Of the 143.3 million registered subscribers, 45% had subscribed to 3G & 4G. According to statistics, there are more than 2.7 billion downloads of mobile applications and the amount spent by consumers on these applications is $ 161.6 million; on average one person touches the phone more than 150 times a day; and only from 2018 – 2019, the number of social networking users on mobile devices has increased to 16% …

Although it is very important, but in fact, the optimization experience on mobile devices has not received much attention. Some time ago, Google rocked the SEO community when it launched an algorithm update called “mobilegeddon”. This is an algorithm update that improves the search engine visibility of mobile optimized pages compared to less optimized competitors. The result is “Mobilegeddon” that results in a disturbance of search results and greatly affects businesses around the globe. According to statistics, 40% of Fortune 500 websites were not optimized for mobile devices at the time of this update.

This move by Google in part to alert website interface designers that they need to be more concerned about users on the phone. The difficulty of users when experiencing websites with their phones is that they are limited by traffic capacity and download speed is also slower when used on computers. The screen is not large enough to cause users trouble with too much information as well as animations. Designing a website optimized for mobile platforms is both beautiful and has the optimal interface but still full of information that you want to convey, this is a difficult problem for businesses or organizations marketers.

Source: Compiled from WeareSocial and Hootsuite Digital Marketing Reports 2019


Vietnam Digital Marketing Report 2019

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