Seeding is a very broad term that you may not fully understand its importance. So, what is the concept of Seeding? Let’s find out!
What is seeding?
Seeding is an integral part of Digital marketing. Translated from the English language, Seeding means “to plant seeds”. To put it simply, if you consider the content you want to convey as a seed, it needs to have effects such as sowing, fertilizing, etc. until you have ripe fruit. The content you create must be distributed properly to achieve success.
For example, you might post an article that raises a controversial issue through which to communicate your communication message. At this point, you need Seeding Marketing, creating mixed opinions to discuss the topic you created. Seeding itself is the opposite opinion and spread widely on traditional media channels and online. Seeding is very important in communication campaigns because if you do not do this, the communication message will not be propagated properly and the effectiveness will be low.
The conditions necessary to become a seeder: agile, brave, not discouraged
Every day, you can see many posts from fan pages, websites on Facebook groups, even though that post … has nothing to do with the topic that group is talking about. I think those are just “half-season” and “scattered” seeders in the true sense – take your trash everywhere with bluff.
A professional seeder will look like this:
Agile: smartly apply your product keywords
Take a specific example is a very hot article – selling potatoes and get a profit that is worth trillion, where do you think you can bring the product “advertising” to?
– As a dish, the main keyword of this item will naturally be “food”, so first you will think of groups, fanpage selling snacks, night food ship, … But if you just stop at a basic level, it would be a waste.
– Digging a little deeper, who easily hooked your wallet to pay for the food you sold? That is the girls, ages from 15 years old to 30 years old.
They are present in groups such as “looking for people to deliver goods”, so you play the role of a haughty pregnant woman who cannot carry her stomach out to the street, her husband is working far away, but he wants to eat more than 2kg of sweet potatoes. Later he will ask someone “who knows where can I find a shipper, please?”. Add an attractive anti-drift image, and get the chance to grab an advertising clone for your main product. No need to ship that time also, comment back and forth to make quite a few readers can pretend to have a shipper, that is it. The next time, get another nick, still the same, but boldly write the address to confirm I have and will only eat here, need to find another shipper. Hard work, people will remember that “Ah, sweet potatoes are very craving, each time they crave for potatoes, Miss A or Miss B will be quick to advertise and see the sale, they are probably also reputable. Well, I will try it out too …”
Or as your target audience is on a fanpage on Facebook for example, of course in groups like this you have to approve the lesson, or stick to the approved ones. And then whether or not the sale is up to you. Like the recent Hermes bag, you sold fake goods of this type, dropped a comment on, people will remember you.
– Going back to the example of selling potatoes, I am sure that many people will give up if I give the puzzle: selling potatoes into groups in which people focus on comics , a typical group is Marvel & DC comics. Speak with the people in that group, learn the basics and quickly, set up a silly deal between two fictional characters. And the inevitable, too good will attract attention, and too bad will get the same thing, as long as you “overdo” it. Clone nick plays an extremely important role in seeding, take turns bringing products to a natural way, such as “stop guys, do not argue, just take a rest and eat my potatoes.”
The first 3 lines above, it is easy to do directly, indirectly if you are smart can also be effective. Everyone needs to eat.
The agility here is also reflected in the talent to make your story, whether it is enough to attract the crowd or not, and you have the perseverance to take care of that story until the dramatic stage. Through many situations, I believe you will draw appropriate experience.
Bravery, not discouraged
No matter how skillful, at some point, you will be exposed and you will be banned from the group. The slight punishment is being kicked out of the group, you rejoin; then blocked from the group and must join another group. Heavy penalties, report spam losing nick, you have to create a new nick. But Mark and his colleagues are now very strict. For newly created nick, 3 days later you need to claim identity. Many people have abandoned their nick too.
Some seeding experience
This is my experience after getting used to seeding:
– “Dot”: comment to top in the group. If it is a bit too much, you can erase it. However, do not overdo it, you will lose your nick.
– Always filter the news feed for Most Recent instead of Top Stories: that is, you will see the latest news first, instead of the hot news that has received a large interaction but may have been posted a few days ago. Then the comment is first “top competition”, then doing whatever is beneficial.
For the entertainment fanpage, peak hours are 11am and from 19 to 22pm, take the “hunt” and practice, will see the effect.
– Interactive seeding (mainly for sales page): liking and commenting on page is much faster than creating a new nick.
– Seeding forum: much related to offlinking and SEO, more difficult than seeding Facebook, but still remember the above that applies. A good, agile script is going to live long.
Free seeding marketing tool
If you find it quite time-consuming to create additional nicknames for commenting or personal pages to seeding, use the seeding tool for thousands of free articles called SIMPLE SEEDING of ATP Software.
With Simple Seeding, you don’t need to create a new Facebook account or Fanpage to seeding anymore. When using this seeding tool, you will have over 1000 users to seeding the article anytime you want.
Seeding articles on Page
Seeding articles on Groups
Seeding articles on personal accounts
Compose seeding content yourself