What is Marketing? 10 Things That A Marketer Does Every Day

You’ve heard about marketing and wondered What is Marketing? Moreover, what do people in marketing area do?

In a modern world where each day passes, everyone has access to more than 10,000 advertising messages. Getting a brand’s attention back becomes a vital factor.

Faced with such a fierce competition, marketers always need a habit to maintain. That not only helps them to complete the tasks assigned but also to be more creative to achieve outstanding results.

In this article, I not only explain what marketing is for, but also teach you 10 tasks that marketers often do every day.

What is marketing?

Marketing is marketing – A popular way to connect with customers. Includes everything that needs to be done to attract customers to the brand and maintain relationships with them.

What is a marketer?

Marketers are marketers who are responsible for research, market analysis, and strategy to deliver valuable products and services to potential customers.

What is a marketing staff?

Marketing staff is the person who carries out the marketing plans of the Marketing Department, ensures the smooth and regular activities. Innovative and bold tactics to promote the company’s products / services and image to people.

From there, marketer employees can connect customers with business brands in a long-lasting relationship.

6 Reasons why businesses have to implement marketing?

Basically, is one of the most important areas that any business needs to put on top priority for the following 6 reasons:

1. Marketing provides information to customers

It can be said that marketing plays an important role in educating customers. By simply, as team in the business, you know very well about your products … But the customers are not!

To buy products, your customers need to know:

•     The overview of products and services
•     Additional benefits attached before they begin to take further steps.

According to Ctreativs, it is the best way to convey the value of a product to customers.

2. Balance the competitive advantage of small businesses with large enterprises

Modern marketing are less expensive methods than ever before. Social media sites and email campaigns often help small and medium-sized businesses to save significant budget. Since then marketing has helped to improve the competitive advantage with the bigger “elder” in the market.

Modern consumers often care more about experience than price. Therefore, 1:1 interaction is extremely helpful in attracting more customers.

For small businesses, they will have more time to take care of each customers through various marketing platforms.

3. Helps businesses maintain relationships with customers

It helps maintain the brand’s presence in the eyes of its customers.

By providing information or knowledge through a variety of communication channels, marketing will help you to maintain a long-term relationship with your current users.

That makes users love products, brands and convert into customers in the future.

4. Helps interact with customers anytime, anywhere

In the past, maybe you only interacted with your customers when they showed up at your company.

For example: Customers come to a pizza restaurant, they talk to the owner, smile at the waiter, wave to the owner, etc.

However, just interacting that much is not enough. Consumers need more interaction outside the store.

With marketing, you are free to send customers content related to the product even if they do not talk directly to you. This will help you to build relationships with potential customers in a “more pleasant” way.

5. Helps with sales

The ultimate goal of a business is to maximize profits and marketing is essential to achieve that goal.

When you hear this, you will think: First you need a good product!

But … the era of “natural musk incense” is over. If the product quality is ensured but no one knows about it, you cannot generate sales. Of course, it is not possible to help you maintain your commercial business!

6. Helps businesses grow

It is an important strategy to help businesses grow their business. Although existing customers are still considered the most important to you, marketing to expand this list is extremely necessary.

Small campaigns like posting on social media or email campaigns help:

•     Attract existing users
•     Acquire new potential customers.

Basically, marketing ensures the development of businesses in the future by maintaining the relationship of old customers and expanding the list of new customers.

6 Type of marketing

There are many types on the market. But whichever method to apply depends on where your customers are often spending more time.

# 1: You need to do market research

# 2: Identify the type and marketing tools that needed to build a brand.

Here are some types of marketing that are commonly used today:

1. SEO

SEO or Search Engine Optimization is the process of optimizing content on a website so that articles appear on search engine results.

Many marketers today use SEO to attract customers who are interested in a specific industry through information research on Google.

2. Blog marketing

Today blogs are no longer exclusively for individuals. Many businesses publish articles on their commercial activities. At the same time they foster the interest of potential customers that are seeking information.

3. Social media marketing

You are completely free to use social networking sites such as Facebook, Instagram, Twitter, LinkedIn, etc. This will help create an impression and increase the viral ability for brands and products to your customers.

4. Print marketing

Many customers are people who regularly subscribe to print newspapers and magazines. You should sponsor articles to post relevant content that your customers are interested in.

5. Search engine marketing (SEM)

This types is slightly different from SEO. You often pay for search engines to place links on the websites that search engines index. The purpose is to increase the presence of your business to customers. This type is called pay-per-click (PPC).

6. Video marketing

Improved than previous types. Today many people invest in designing and publishing entertaining videos but still contain values ​​to help attract more potential customers.

What is marketing industry?

In fact, marketing is a popular training industry in universities and colleges to provide knowledge about customer tastes and market research, consumer behavior analysis and strategy to marketing brands, products and services to the right customers, …

Currently, learning about marketing is considered one of the hot topics that many people are interested in. Because marketing is an interesting industry, the challenges and employment opportunities with the marketing industry are quite large.

What does marketing include? Specifically, when learning marketing, learners will grasp the ways:

•     Do market research
•     Market segmentation
•     Brand Positioning
•     Analyze competitiveness level
•     Set up marketing strategies & incentive policies
•     Set a marketing budget
•     Measure campaign effectiveness

By now, you know what the marketing industry is and the definition of marketing. So how to become an excellent marketer?

You need to know …

6 Necessary skills of a marketer

Especially when you are still a student. To become a good marketer in the future, in addition to professional knowledge, you need to add many other important skills:

1. Adaptability and flexibility

In business, unexpected problems or environmental factors can cause us to change our options. But marketers need a high adaptive capacity to be more flexible and calm in handling the situation.

Moreover, they can also turn these situations into their own advantage.

2. Observe and listen

The ability to observe and listen helps marketers to capture the psychology of customers. From there, it is possible to understand the wishes and aspirations of customers. At the same time, improving products or creating new products to better meet customer needs.

3. Enthusiastic and creative

First, you need to have enthusiasm and constant creativity. Marketers need to have a sharp head along with sometimes crazy ideas. But accepting risks, difficult situations or even bizarre events are also one of the factors that determine success.

4. Communication skills

In addition, the ability to communicate is also essential for marketers. Not only do you often communicate with customers but you also have to work with employees and partners.

A good marketers will know how to flexibly adjust behavior to suit each audience that they come in contact with.

In addition, in the dialogue, marketers need to create stories and lead customers according to their own stories, touch the emotions of buyers and make them interested in your products and services.

5. Teamwork skills

A marketing campaign cannot be successful if it has just one person. This is a job that requires the contribution of an entire team.

Therefore, the ability to work in groups is extremely necessary.

Marketers will not only coordinate with their team but also have to coordinate with other departments to get an overview from which to give the appropriate direction and implement it in the best way.

6. Sales skills

This skill seems to be only needed by sales people. But it is not. Marketers desperately need sales skills. Because they have a duty to make customers realize that they need to buy the product even if they did not have that intention at first.

If you are studying Marketing at your university, what would you do after graduation? – 11 departments in the marketing industry

When studying marketing, most students will be fully equipped with the knowledge of capturing customer psychology and organizing marketing plans for businesses. Therefore, upon graduation, students will be able to apply for positions such as marketing related to business area position / marketing specialists in the following departments:

•       Sales department (distribution channel management, sales supervision, …)
•   Marketing department (marketing planning, market research, media development, public relations, brand management, …)
• Customer care department (managing customer information, understanding customer needs and psychology, …)

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In general, the marketing industry is a very large and cross-section of the sales pipeline. And there is a lot of work for marketing staff, especially for students.

So specifically, what is the task of a marketing officer? What is marketing?

11 Key divisions in marketing

There are many departments in the marketing industry and each company often has different names for these departments. Below is a list of some of the marketing departments that students can apply after graduation:

1. Advertising (Advertising)

Advertising is responsible for promoting an idea or a product or service on the market by placing ads on the media.

2. Public relations (Community Involvement or Public Relations)

A communication strategy will create mutually beneficial relationships between businesses and customers.

3. Customer service

Basically, marketing also plays a role in providing support and advice to customers. For businesses, sellers not only provide services before, during, but also after selling products.

Good service will make customers happy and even bring value far beyond what they expect. If you cannot do this, you will be inferior to your competitors even if your product is better.

4. Direct

This section covers sending your message directly to consumers via leaflets, forms, brochures, etc.

5. Distribution

Distribution is a part of the supply chain. This department is responsible for transporting goods from the warehouse to the store or the supermarket.

6. Market Research

Market research is one of the information gathering and analysis processes.

Data will help businesses become more aware of how people respond to their products or services.

Enterprises conduct market research continuously. Their exchange, customer contact, research competitors is also researching the market.

This will help create more data about your products, customers and markets.

7. Media Planning

Communication plan is closely related to marketing strategy. It uses the best media channels to reach the target market. These include internet, TV, radio, newspapers, magazines, …

8. Product pricing

When setting prices, you should take into account production and shipping costs. You should also consider your competitors are selling it for how much and with what kind of quality.

Most products rarely stay the same for a long time. Because there is a potential for production costs to change, your pay rise or your competitors’ price drops dramatically. You should be aware of all the factors that can affect prices all the time.

9. Sales business (sales)

Sales include planning and supporting the sales team by showing them effective ways to boost sales targets. It also involves organizing a plan on how to reach existing potential customers. Sales staff have a role in fulfilling those targets.

10. One-to-one

One-to-one marketing involves communicating and exchanging ideas directly with each customer. The company can then make some adjustments to reach each customer’s tastes and preferences.

11. Impression

If you are a member of this department, you must make sure that users have a good awareness of your products and services.

10 Marketer work to do every day

1) Set specific goals

Most professional and smart marketers have goals and set their own development goals. If you do not set up any plans for upcoming marketing campaigns, how will you succeed?

Conversely, when you have a clear plan of what marketing does, it will be easier to succeed. This will also be very helpful for new graduates who want to grow fast.

Everyone has a different definition of success.

Sometimes your success is the creation of customer data, meeting customer needs, getting the expected revenue. Whatever it is, remember to consider making plans that you are likely to achieve.

2) Learn from competitors in marketing

In turn, in modern marketing, learn from your competitors: who are they? How are they working?

There is nothing to be afraid to do so. In addition, marketers also have to analyze competitors in what direction they are going to deploy and for more detail, they compare to their competitors’ strengths and weaknesses?

It is these things that help you to understand your competitors, thereby creating a significant competitive advantage.

Your rival is now in third position in the ranking table in Google search? This means you need to focus on speeding up your business even further.

3) Identify the right customers

This should be obvious, but surprisingly there are still many marketing departments that cannot target the right customers.

As a marketer, it is really important to clearly identify who the target audience is.

To do this, we can design our own marketing model as well as the prospect’s profile (You can read more about the 7P Marketing or 4P model in Marketing to better understand). This prospect’s portrait will tell you how, when and where you will reach your customers.

Build customer journey map – How businesses reach the right potential customers

The approach to define your personality traits must be applied consistently across all marketing department activities, from the copy and website design to the tweet you just scheduled.

4) Write content

This must have sounded familiar to you before! So what is the task of writing marketer content?

Specifically, you need to know how to blog, ebooks, pdf, memes, infographics, webinars, slide decks, … and many more. There are thousands of types of content that can be applied and therefore marketers cannot help but get confused.

Professional marketers have the ability to create viral content widely to customers. Through content marketing, potential users understand how important your industry is and at the same time easily create trust from customers.

5) Educate and maintain relationships with customers

That is building relationships with potential customers. You should start this from the moment customers first come to your brand on the Internet.

Marketers foster relationships through emails automated. They send out a series of emails, including articles that customers may be interested in in order to clearly identify customer preferences.

You can also maintain it in a more personal way through personal emails. Track recent conversion rates and sources on your website for more information.

Social networking is also a useful form of education. Marketers can find customers on social networking sites, and conduct direct interaction with them.

6) Listen to community opinions

It’s important to listen to what people are saying about the brand and the industry that you’re in. On the contrary, you will accidentally lose many valuable opportunities.

Assuming that users respond to the problems they encounter with your brand on Youtube, if you are willing to receive those feedback, you can identify and help them solve it better.

With the questions of users on social networking sites, if you can answer them enthusiastically, you will have the opportunity to increase the number of followers and become a reputable source of search for them.

While maintaining relationships with users on social networks may seem time consuming and not so important, at least it reflects your brand.

And people will pay more attention when you meet their needs and desires. It is more than saving time that nobody cares about.

7) Effective customer segmentation

In marketing campaigns, the approach to the target customers seems to be a bit better than the method of sending emails simultaneously because everyone in the contact data has different positions.

If you are a professional marketer, you will definitely know what to ask to distinguish these people from each other.

>> Maybe you’re interested: What is Email Marketing? 5 steps to deploy Email Marketing effectively!

Depending on the type of business you have, you will have certain segments.

You have to figure out what affects your relationships. To find out, just ask them to identify the problems they have encountered from the list you have listed before.

From there, you can easily segment customers through the aforementioned obstacles and put them in different groups. For each problem, it is necessary to provide separate solutions. And the role of marketing is really important in giving specific, detailed answers to each person.

8) Testing

In the process of learning about marketing as I see it, this is one of the most interesting activities in the marketing process. In turn, testing the segments of your marketing campaign helps you identify which parts and which ones not?

You can do some small experiments by changing the color of CTA in many different positions. Either you check both versions of the same landing page, or you will be confused with checking the entire website.

With the support of intelligent web technology, you will know that compared to your loyal customers, what do users look for when they first visit your website. This sounds crazy, but I like it.

9) Measurement and analysis

The role staff is to regularly monitor the number of changes each day and measure them correctly.

In addition, the results of marketing strategies must be carefully considered, in particular the number of pages shown, emails approved, CTA / links visited, content downloaded, and interactions, events that take place on social networks.

 

After you have finished measuring, you conduct an analysis “why are we not achieving the set goals?”, “Why are we accomplishing the goal fully?”, “Why does that page work so well?”.

Ask as many “why” questions as possible. Keep asking until you find an answer to continue to maintain your strengths or to better overcome weaknesses.

10) Be creative

The top requirement with marketers is creativity, but you should note that it is best not to use creativity in competition but use it to discover new things and practice them in a practical way.

Colorful marketing world with thousands of forms and diverse trends. So just be confident and create your own distinction!

Distinguish marketing definition

Traditional vs. Modern

In your opinion, what is the difference between the 2 types of marketing? In fact, depending on the stage and the changing market, marketing strategies bring different values.

Traditional

With traditional marketing, businesses often produce products before finding markets. Therefore, with this method, they focus on producing and selling existing products.

In addition, the traditional marketing method is still lacking in systematic. It has not yet had predictions, intended for situations that may occur in the future.

This method has the disadvantage of not clearly defining the target market and the strategy to attract customers.

Modern

Modern marketing methods focus on market research before production.

Besides, the systematicity in modern marketing is shown by:

•     Research and analyze all stages and fields
•     Make predictions about events, situations, or risks that may occur in the future.

Modern marketing is pretty good when it can help commercial businesses link together. And this does not appear in the traditional marketing industry.

•     The same:

Although each method has its own characteristics but …. They also have a number of things in common and a close connection.

Traditional marketing is a solid foundation for the development of modern marketing.

Meanwhile, modern marketing is more general than traditional marketing. Because it not only offers methods to sell products better, but it also has the ability to detect customer needs. Therefore, there are improvements in products or design of new products.

Marketing vs Branding

Marketing affects brands in a positive or negative way. Marketing can help create a positive branding experience by creating intimate, helpful, sympathetic conversations with customers.

However, marketers will even affect the brand when they interrupt the program, the web experience of the users. Because of showing ads to beautiful men or girls holding products in one hand.

Many companies think that they only need to spend a million dollars and then run ads, logos are posted everywhere, … they will get many customers.

However that is completely wrong. Marketers need to have a reasonable strategy from time to time to get the best value.

Marketing helps build a brand through great experiences.

If the marketing strategy is good, it will contribute greatly to the brand of a business.

Big brands do great marketing by acting as teachers to customers. They bring great products to customers and also treat employees well.

Big brands show who they are in the experiences they provide. Although ads sometimes interrupt user experience. But if it is good enough, it will still bring great results.

Marketing vs Advertising

As I mentioned above. If the ad is really great, even if it interrupts the user experience, it still has the potential to deliver good results.

I appreciate ads that tell a good story, spread emotions and humor. There are funny ads that make me laugh a lot but I don’t remember the brand name behind it.

Interestingly, big brands like Starbucks and Apple do very little advertising. Apple’s best advertising came in 1984 when it gave a pretty compelling story. However, thanks to the advantage of products, these big men have a firm foothold in the market.

But to be honest:

Few of us like ads. And especially for things we don’t need.

When a website plays ads automatically, I feel somewhat bothered by these ads. And even I hate brands that have paid to run those ads.

And what they earn is the frustration of the users only!

Marketing vs Sales

Sales and marketing are closely linked, but they take place very differently in a business.

The sales team did not give an opinion on the product or wondered who would buy it. The work of this team is to reach and persuade customers. Sales people must build close relationships with customers and combine with marketing.

Marketers attract potential customers by giving valuable brand and product information. At the same time, they will collect feedback from customers about the product. From which to make decisions which products will be produced in the future. Or how to improve existing products to help meet the customer needs better.

You will fail if you do not bring brand awareness and products to customers. This is what marketing can bring.

In order to have a successful strategy, the sales and marketing team needs to work closely together. This ensures that the most potential customers will be transferred to the sales team.

Conclusion

In this article, GTV SEO helped you better understand what marketing is through the concept of marketing. And especially I have helped students to answer questions what does it do.

Surely every department must make a plan for each day for themselves. Because marketing is not simple at all. But do not worry! I guarantee that by following these habits, you will soon be professional! Does anyone have any other more interesting offers?