During the information explosion, how does your information reach the most people? Writing standard SEO articles through 4 steps is the key that will help you do that, what you need to do is to create quality content and provide valuable information to users as the most important factor.
Google has many algorithms to evaluate the quality of your content, other tools and techniques that will help spread your information to many people.
Before you intend to write SEO standards articles, keep in mind the following:
– Write content naturally written for Readers, not for Google
– Absolutely not abuse the optimization techniques SEO excessively SPAM keywords, deceive Google
Benefits of standard SEO content
- Identify important keywords of articles and topics that users search on Google
- The quality of articles and content on the website is better when intermingled with keywords so that Google can easily understand the content and have a chance to rank higher.
- Improve the quality and relevance of website content and keywords, get a higher rating for quality scores.
- If using Google Adwords advertising, the quality score will certainly be higher -> reduce bids -> reduce costs.
- Practice better writing skills.
- Increase traffic to get more potential customers from search engine -> increase sales efficiency, increase sales
- Content SEO standards can also help you make money from the blog you can refer to the tutorial of Steve Tai.
Write a friendly content with Search engine
Prepare knowledge before writing
- Read references from 3 to 5 posts
- Read 2-3 foreign articles on the same topic
- Outline articles on building hierarchical frameworks with sub headings
- Prepare images, videos corresponding to the subject of the article, and for the subsections of the article
- Write articles in standard pyramid format
- Next perform content optimization according to SEO standards
Write well for both users and search engines?
Posts must ensure the following factors:
– Attractive writing to bring valuable information useful for readers
– Provide new points / new angles on specific topics
– Providing useful information from the beginning of the article makes readers want to continue reading it
– Be sure to be grammatically correct and have no typos
– Need an attractive title for the article
– Split into short paragraphs with subheadings
– Use the most important keywords and phrases in the article in the first paragraph
– Do not abuse keywords or keyword phrases. Mix them naturally throughout the text according to the article’s natural reading flow. Suggested keyword density from 0.5 – 2%
– Include the most important keywords and key phrases in Title <H1>, and subheadings <H2>, <H3>
– If important content with keywords, key phrases in bold or italic
– The keyword is in the title of the article, the first paragraph immediately after it should start with a yes keyword phrase to reduce the excess. This emphasizes the keyword and will greatly affect Google’s algorithm when it scans article content.
– Similar to the first sentence, the keyword also needs to be in the last sentence to emphasize the keyword more.
Create quality content that people want to read and search engines want to index. Do it right and you will succeed.
The following will present the main content of Optimize content SEO through 4 steps:
Step 1: Keyword research
1.1. Determine the subject
It is important to be on the right target, knowing which keywords users will search for on the topic they are writing
Here’s how you can target for article content effectively and reach better:
- Keyword targeting: Choose words or phrases related to your product or service to target relevant websites, apps, and videos using the keyword “Content”.
- Topic targeting: Target multiple pages on specific topics at once. Topic targeting allows you to reach a wider range of pages. Analyze web content, taking into account factors such as text, language, topology and page structure. Then, determine the focus topic of each site and target based on your topic selection.
- Audience targeting: Your content is intended for specific groups of people when they visit websites and applications.
- Device targeting: Content for your customers when they visit websites only on desktop and laptop computers or only on mobile devices or on all these devices.
>> Read this article for more information: Sustainable SEO strategy to organize topics according to Hub Content to implement SEO beam
First, without an analytical tool, you need to choose the target keyword, and some secondary keywords, but it is important that these keywords users search through google or not? High or low level of competition for a strategy of choosing short or long keywords will be more effective, please refer to the article: Keyword analysis with Keyword Planner tool
Researching and choosing keywords is an important step in SEO, to get the idea of choosing relevant keywords that best suit the content of the content topic, the article 15 ideas for choosing the right keywords will help you do. Good research steps and choose the most effective.
1.2. Investigate opponents
Another issue that you should keep in mind before posting an article is to explore other articles on the same topic that will become your “opponent” when the article is published. The following article criteria can help you surpass competitors:
- Owners are clearly structured, define what to write, and who follows 5W1H
- Detailed articles, clear and simple to understand.
- Optimize the allocation of keywords and key phrases on important SEO tags such as Title, Description, Heading H1, H2, H3.
- Suggest questions for readers to interact with the article, call for action of customers to join like, share, comment.
In short, if your content is posted later, the structure is clear and coherent, with high information value, exploiting new points of the topic, optimizing SEO than competitors to have the opportunity to overcome the competition. on the search panel.
Learn from your competitors, but need to be creative and make better use of new points
Make keyword lists, keyword phrases for articles
The ultimate goal of keyword research and analysis is to produce a list of keyword phrases related to the topic you are writing, to apply and allocate keywords into the article.
Step 2: Structure the article – Organize the content
Refer to the article structure in 2 ways below, identify the article name in 3 parts
- The first part: bringing the most important information, introductory introduction, asking questions, provoking topics that are attractive enough for readers to decide to continue reading the lower part of the article – following the 5W1H technique
- Body: Describe content – write important content before, after further explanation in the following paragraphs like in reverse pyramid, writing technique: create a debate, tell a story, raise problem topics, giving evidence, background knowledge, presented in detail, reasonable
Use images, videos, audio, and animations to support the presentation of information on the topic
- Last part: Summarizing, bringing less information
Presenting important content in descending order based on pyramid model
The structure of the article, information content is presented in the reverse pyramid pattern
Step 3: Optimize SEO content
First you still create content and write in a natural way to then apply some of the following SEO criteria in your posts.
- Write naturally, do not repeat a keyword more than 15 times.
- Identify 1 main keyword and about 3-5 related sub keywords.
- Important keywords should appear once in the first section of the article, twice in the middle and once at the end.
- Important keywords must be put on the <TITLE> and meta DESCRIPTION tags.
- The DESCRIPTION meta tag must contain both important and secondary keywords, called modifiers for it, but still be friendly to search queries.
- The article title is always in the H1 tag pair.
- Important keywords should be put on heading tags (H2, H3 in the article) and highlight when necessary, avoiding italic and underlined. Also avoid highlighting 1 keyword multiple times.
- Internal Linking should lead to other ARTICLES with appropriate anchor text.
In order to implement SEO Content effectively, requires that your Editing tool must have sufficient content editing support functions to include SEO criteria in the article.
There are hundreds of onpage SEO criteria, but you just need to focus on the 30 most important criteria and it is ok to refer to those criteria in the article: 27 Moz seo criteria.
Write catchy titles – increase conversion rates
Here are some captivating headline specifications that attract the attention of searchers to increase the likelihood of clicks.
- Include numbers in the article
5 tips …
- Time and money
Example: Losing 5 pounds in 2 weeks with only 500K
- Question 5W 1H
Are you having problems with …
- Aiming at specific goals
Only for quick eyes
- Use the influence of famous celebrity brands
Google technologies will be applied in search engine 2017
- Tips, secrets
The secret of SEO to the top quickly and sustainably
- Exaggerating questions
If you don’t have the mobile version, don’t make the web
- Compare
Selling higher income tea water made at banks
- Promotion
On the occasion of Christmas, 50% discount for all products
- The story itself
The way I got an Adword certificate in just 2 weeks
- Hanging goat’s head selling dog meat (applies to title viral secondary content)
- Age restrictions
Xxx movies only for 18+
Reasonable keyword attribution
Choose 1 main keyword (target keyword)
Choose about 5 secondary keywords, modifying the main keyword
The main keyword appears in the tags: Title, Description, H1, in the content about 5 times right at the beginning of the article, the middle, and the article summary.
Subheadings appear in H2, H3 tags, in bold italic.
In the example below, the main Keyword: Chocolate Donuts
Optimize the allocation of main keywords, and auxiliary keyword phrases, synonyms in the article
Place internal links to related posts, anchor text
Internal linking or internal backlink, also known as Internal link, is used to link from page to page in the same website or simply from one article to another but still must be in the same domain.
The effect of internal linking in SEO
When used internally, a logical link will form a topology within the website that can easily be redirected from page to page. This helps to time On Site on the website, this is also a factor to evaluate rankings on Google.
However, it must be used appropriately to avoid using a lot of overlapping links leading to offensive and annoying users and the opposite effect will be there.
Internal links help Google index and rank the website better
Organizing content by HUB Content or Topic cluster increases the ranking of whole topic clusters
Link out to reputable sites to build trust Google
By skillfully creating outbound links, you can increase the trust of the search engines for your website articles as well as make the readers have more information to experience this will help your site. You get high rankings with Search Engine Optimization (SEO).
Outbound links do not eliminate the positive effects that Inbound links bring to the website.
However, should use outbound links properly should not outbound links too much and do not forget to use
rel = “nofollow” in the <a> tag
Use images
Images that are closely related to the content of the article and the content of the keyword users search
Name of the photo: before uploading the image on your website make sure you have renamed the Google friendly URL. Should start with keywords and separated by dashes (-) and be Vietnamese without diacritics.
For example: xu-huong-seo-2017.jpg
Image Alt Tags: search engines will read image content based on Alt tags, describe information close to the image and contain keywords
For example: <img src = “xu-huong-seo-2017.jpg” alt = “xu huong seo 2017” />
Image size: depending on the content and your field, you should set your image size accordingly, the average size <100 Kb
Image caption: this is the caption for the photo written right below the image. Requirements: Vietnamese accented, separated by spaces and italicized.
Use video to increase the time on site, reduce bounce rate
If 100 people are interested in your content expressed in TEXT and VIDEO, the READ and WATCH ratio is 20% vs 80%, which is why you should consider presenting your content through VIDEO
Increase customer buying decisions
Use exchanging comments to increase interactivity
For Seoer: Comments are factors that help your articles to increase traffic from users and help the website to add reviews from Google search.
For businesses: One successful marketing strategy will create a large number of comments. Whether that comment is a compliment, a satisfaction or a bad comment, it does have a certain effect on the next direction of your business. With satisfied comments, compliments about the company, or services, your product will increase your company’s brand and reputation in the eyes of others and increase the motivation for all website development activities of the company. Unsatisfied comments will help your company identify the weak things from products or services for better solutions and improvements in the future. So, if there are bad comments on your website, it is not necessarily bad and do not be discouraged.
The need for mobile content
Website content must be mobile-friendly because by 2017 google will redirect mobile priority, index mobile-first, and non-mobile-friendly content will probably not appear in search results, see more post: SEO trends 2017 google redirects from desktop to mobile
SEO checklist check SEO standard articles?
Perform SEO checklist with the purpose of making your website and articles more friendly to search engines like Google, Bing, Yahoo …
SEO is known as one of the most important points when doing Online Marketing. The advantage of SEO checklist service is to help you take each step to avoid missing items and save a lot of time, improve the efficiency of your Online Marketing campaign.
Use the tools SEO Quake, Moz to check SEO Checklist to see if the SEO implementation with your content is standard.
Step 4: Promote the article
Viral content in SEO means the spread of content, thanks to a viral content that keywords can be generated by being shared on the Internet, social networks and blogs, from which we have many likes, many backlinks and many access!
To create viral content, we need to have many tricks, skills, including social skills, marketing skills and sniffing skills, a good and viral content must be topical, must be hot, really interesting so that it can be spread on media networks
Here are the Top 7 Viral content creation ideas:
- Create hot news
- Create content with a personal perspective
- Strange shock news
- Create visual content by: images, animations, videos, memes, infographics, GIFs, and maps
- Content interaction feature
- Agitation to create feedback
- Instruct readers to do something that is of great interest
Post, share to increase the ability of viral using social networks (slideshare, youtube, facebook, g +, blog) through blogs and forums with the same topic.
Statistics, track feedback, adjust improvements
After posting for a while, it is time to evaluate the SEO results you achieve. The job you need to do is: Measure and evaluate the effectiveness of the SEO campaign.
While building the SEO campaign, you have set out the goals to achieve of keyword rankings and traffic to the website. Now it’s time to harvest to see if you’ve reached your destination, your SEO campaign is on track.
Check keyword rankings
The easiest way to check how much your site is ranking is to enter keywords and see if your site shows up in the top Google or not.
Use Google Analytics to track the number of visits
Google analytics is a completely free tool provided by Google. Google analytics will help your website statistics
Use Google Webmaster Tools to see robots’ submissions
If there is a problem in the SEO implementation campaign you need to have a plan to optimize improvements for the next life cycle.
Conclusion
Above I have shared the techniques for writing SEO standard articles to be user-friendly and search engine friendly, confident that when you apply these techniques to optimize your content, it will be effective. than. Thank you for reading the article, if you find it useful please share it with others.
Good luck to you!