How to make tiktok marketing successful?

Tiktok Marketing, In just a short time, from an unknown application, Tiktok has grown strongly and become a familiar application for Vietnamese youth.

Even in the period that the content on Facebook begins to saturated and Instagram is difficult to develop, the performance of Tiktok has attracted a lot of attention with marketers. But unlike the familiar platforms, implementing a marketing campaign on Tiktok will cause a lot of difficulties for marketers because of the characteristics of this application. So, what will be the key factors that determine the success or failure of a Tiktok Marketing campaign?

If Facebook needs to have content that is unique enough, Instagram needs a photo that is artistic enough, and YouTube needs a video that is sophisticated enough for a user to be an “influencer”, Tiktok is a combination of all three. It sounds like it is hard to do, but in fact, becoming a celebrity on Tiktok is much easier than the three applications mentioned before. Because, despite the large number of Tiktok users, the people who actually create content on this app account for a very small percentage. Therefore, users only need to have new ideas, combined with curious effects from viewers to be able to gain a lot of love in the Tiktok user community.

Because of this advantage, many businesses have changed direction, seeking to develop marketing plans on Tiktok. However, although it is easy to spread the product, it is not necessary to just do Tiktok Marketing campaigns to succeed. Because, to decide the success or failure of a Tiktok Marketing campaign depends on many factors, such as:

– Understand the user on Tiktok

– Age group of target customers

The main user on the Tiktok platform now is the Z gene. Based on this age, brands can build ideas, messages and define content deployment according to the interests of audience files suitable for different products on Tiktok. However, due to the lack of customer data or lack of professional experience, many brands have difficulty in determining the appropriate implementation direction for their marketing campaigns. To overcome this problem, looking for the help of agencies is a smart choice for brands. Because agencies can help brands build the right idea to conquer the Z gene, launch a campaign to gain access to the Z gene in the most effective way.

The content on Tiktok Marketing is very important

Tiktok’s feature is a short video platform, so it needs content that is fast enough and selective to score points with viewers and retain them. In Vietnam, Tiktok has reached more than 12 million monthly users, the amount of content created on this platform is becoming more diverse and broader. That poses a big challenge for brands which want to conquer users need to build advertising ideas that not only cleverly highlight their products but also create a trend to attract viewers.

However, finding ideas and creating content are not necessarily effective as expected for the brands themselves. Because a product that truly achieves viral properties needs to hit the minds of viewers. And in order to do this, brands should carefully research the psychology of customers, or can seek support from a specialized unit to make media products perform as best as possible.

Influencer is the key to success

After understanding the target customers of the product, sketching in detail, full of customer characteristics, the next step is to identify and select the “influencer” to the customer. On any platform, influencer plays an important role, not merely affecting the consumption trend of the Z gene – the people that are willing to spend money on products that leave an impression or are reviewed by influencers. The influencer is not simply a person who helps the product’s information to reach more people, but also plays a role in strengthening customers’ trust in the brand’s products. Therefore, if the brand selects the appropriate influencer, it will also easily win the sympathy of the target customer.

Top Tiktoker is now being chased the most by different brands.

Facing the current era of information technology, the use of influential people has become too common. Although it can be effective quickly but not sustainable, the cost is too much. This invisibly makes it difficult for many brands to access Tiktok’s advertising market.

In an interview, Mr. Nguyen Van Nhat – the CEO of Minet Asia – the exclusive management unit of Hot Tiktoker, once shared: “The current Influencer Marketing plays a particularly important role in bringing the brand closer to consumers. But cooperating with famous influencers cannot ensure the success of the campaign of the brands. To make smart choices, brands cannot lack of effective assistants”.

Mr. Nguyen Van Nhat – CEO of Minet Asia shared about Influencer and Tiktok Marketing.

The lack of experience or profession are all factors that lead to the failure of marketing campaigns. Therefore, choosing an experienced marketing agency on Tiktok to collaborate will help brands clearly identify the appropriate criteria for choosing Influencer, and determine the direction of marketing campaign on the platform. Tiktok is both sustainable, solid, and economical.

Minet Asia is the number 1 platform for connecting influencers with brands and is the first unit in Vietnam to deploy 83% of marketing campaigns on Tiktok. Minet provides brands with the best solutions for successful Influencer Marketing and Tiktok Marketing campaigns.