If you Google for a list of SEO tools, you will see there are nearly 200 options on the market now. All of them vary in features, quantity and data source, and certainly price too. But what do you really need?
The free tools are enough to help you analyze keywords, each of which fits a specific keyword research task and does the job no worse than paid SEO tools.
Take a look at these 10 free keyword research tools to help you choose the right one:
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Google Search Console
To explore low-hanging fruit traffic growth opportunities for your current keywords.
When to use:
Google Search Console is the place to analyze your current SEO keywords with their positions, impressions and average CTR.
Looking through this data is a great way to find unexpected SEO opportunities. For example, if your URL currently ranks on page two or three keywords, Google has considered it quite suitable for the keyword. And the URL may just need a little SEO optimization to step up to the first page and start bringing you more traffic.
Or you may notice that some keywords rank your page as inferior to clicks (with a low CTR). A little tweaking to their SERP segments or adding Schema markup might work wonders here.
Free version:
Google Search Console is free to use.
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Google Ads Keyword Planner
To decide which keywords to target with SEO and PPC.
When to use:
For some keywords, a low ad bid makes sense just by buying keyword clicks with PPC. For others, clicks that are too expensive mean you need to gain traffic with SEO.
So before starting any search engine marketing campaign, you need to split your keyword list between SEO and PPC targeting. And the best place to find the data you need, obviously, is the Google Ads Keyword Planner.
Tools that show you search volume, cost-per-click data, advertiser competition and seasonal traffic fluctuations, all in one place. And it even allows you to estimate potential PPC spending in your niche.
Free version:
This tool is a free tool. However, keep in mind that unless you have spent enough money on Google Ads campaigns, your search volume analysis is limited in scope (instead of exact search volume).
- AnswerThePublic
To find common questions for outstanding answers and optimize voice search.
When to use:
With Google’s ability to better understand natural language, searchers are accustomed to asking their questions as questions instead of individual words. And with the increase in voice search, this trend is growing even more.
Getting your content to correctly answer searcher’s questions is one of the key aspects of your voice search success. In addition, question-based content has a greater opportunity to include prominent Google answers or results called result 0 as shown below.
The fastest and easiest way to find common questions relevant to your business is AnswerThePublic – a tool that combines your main keywords with different question words (like who, what, why, etc.).
Along with the questions, you will also get a handful of preposition words directly (when your seed keyword is combined with another word through prepositions) and comparative comparisons (like keywords of you compared to other keywords).
Free version:
Answer Public is free to use.
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Keyword Tool Dominator
To find keywords from Amazon, Etsy and Ebay.
When to use:
The way your customers search Google is different from the way they search on Amazon. In fact, they Google find places to shop and search on Amazon the goods they shop.
So, for you as an Amazon provider, it won’t be enough to just search keyword SEO for Google. You need to optimize your listing for Amazon searches and Amazon keywords.
A great tool to explore the Amazon database is the Keyword Tool Dominator. The only thing to keep in mind is that there’s no way to check Amazon’s search volume. What you will get is a simple keyword list.
Free version:
Without a paid copy, you can only make three requests per database (eBay, Amazon, Etsy) per day.
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Google Trends
To find the right keywords for your local business.
When to use:
Obviously, user search patterns vary from country to country. But, more surprisingly, trends also vary significantly from region to region.
Google Trends is here to help you identify specific search volume variations by city or location. It takes just a tool to compare two synonym queries to see how misleading national keyword analysis can be for a local business.
For example, according to Google Trends, for example, the phrase “sapa tourism” will fluctuate by month of the year as shown below.
Another equally important use case is to track the seasonal fluctuations of your keyword and can reliably predict how this keyword or keyword will perform during the high and low seasons.
Free version:
Google Trends is free to use.
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Rank checker
To find the most extensive list of keyword variations and analyze their SEO profits.
When to use:
Your best SEO keyword is often not the most obvious. To find real keyword gems, you need to exploit all possible variants from multiple data sources.
And this is where Rank Tracker becomes especially handy with 23 different keyword research tools inside it:
- Suggestions from Google, Bing, Yahoo and Amazon;
- Google Ads Keyword Planner and Google Search Console integration;
- Database of all the SEO keywords your competitors rank;
- Keywords and question generators;
- Common misspellings and permutations;
- And more.
Using one tool at a time, you get the most extensive list of keyword ideas. Plus, you can analyze keyword traffic potentials and check out how fierce their SEO competition is. This allows you to focus your SEO efforts on the least effort to bring in the most traffic.
Free version:
Although the tool has a paid version, the 100% free version is sufficient for keyword research. It allows you to use all of the keyword potential research and analysis tools.
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Keywords Everywhere
To analyze keywords while you are searching
When to use:
Keywords Everywhere is a free browser add-on that lets you analyze keywords while just opening Google, Bing, YouTube and other websites.
Whenever you start typing in the search box, the search volume will be added to all the keywords you see in Autocomplete suggestions. On SERPs itself, a box with new keyword ideas is embedded on the right side of the page, so you can fill out your keyword list without leaving Google.
Free version:
Keywords everywhere are free to use.
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KeywordTool.io
KeywordTool is a pretty good keyword analysis tool with an analysis system in 83 languages. To find yourself a suitable set of keywords, after logging into the website interface, you just need to type the name of the main keyword, the system will automatically work and list you a list of related keywords.
In addition, this tool also suggests you to add the most searched keywords. You can search for keywords based on searches by users on Google, Youtube or App Store.
KeywordTool supports both paid and free versions.
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Keyword Shitter
Keywordshitter is a highly regarded keyword research tool that is easy to use and free. Keywordshitter will usually return you results that suggest or show up at the foot of the Google page whenever a user conducts a search. The system will automatically display a lot of keywords when performing searches, you can press Stop to stop and use the filter tool on the left to select necessary keywords.
One drawback of this keyword research tool is that it will sometimes show unnecessary and unrelated keywords. (you can check and select manually to fix)
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KWFinder
One of the next “candidates” for a good and effective keyword research tool list can’t help but mention KWFinder. To use this keyword research tool, go to the homepage, type the main keyword you want to focus on, select the region / location and language then click search to process the system and give out. lifetime keyword matching.
A special feature of KWFinder is the interface that is quite easy to see and use. The tool lets you know the popularity of keywords, general searches, difficult word rankings … To use all the features, you need to log in to your account on KWFinder.
Conclusion
There is almost no SEO mission more important than keyword research. Regardless of the business goals, choosing the right SEO keywords will lay the groundwork and adjust the direction of your SEO campaign. So, it’s better to choose your own SEO toolkit with a few of the free tools for your job.