Digital marketing trend is always characterized by technology, showing dynamism and rapid change. It makes the marketers increasingly try to not be obsolete. Especially, the “Digital” environment is directing “Marketing” closer, more user-friendly and more useful.
DIGITAL MARKETING TRENDS IN 2019
Therefore, marketers need to keep up, even ahead of trends and technology. So, what do marketers need to care about in 2019? Here are 6 leading digital marketing trends in the world 2019 that can make a great success for marketers.
CONTENT CLUSTERS: SEO WITH CONTENT TOOLS – Digital marketing trend
The algorithm of the search engine has recently been changed. Display algorithms give preference to content clusters that related to more specific topics than keywords. Some SEO marketers have started linking content sections to create content clusters around a major topic relevant to their portfolio.
Each topic is often considered to be a mainstay. The clusters of content around these pillars focus on more specific long keywords. For example, if we name the topic “Weight Loss” then the content clusters in this topic might be:
- The secret to losing weight is to become a dietetic expert
- 8 foods to help you lose weight safely
- 6 Youtube videos of the most effective weight loss exercises
- 15 disastrous mistakes about weight loss you should avoid
- Thus, the main topic will link to each content cluster page. At the same time each cluster page will link back to the main topic with the same hyperlinked keyword. Therefore, if a page works well, the content in the whole cluster will be more appreciated. Topic clusters signal to search engines that you are an expert in a particular field. So, you are more likely to be ranked in the top positions on the search engines.
- If you really need to learn more about Content Clusters. You can see more article What is Content Clusters
MOBILE MARKETING: MARKETING ON MOBILE DEVICES
Digital Marketing people will not be surprised: “Why is Mobile Marketing still one of the six hottest trends in 2019?”. Let’s look at the statistics listed below, we will all see that:
- Currently, more than 1.2 billion people in the world are using mobile devices
- On average, each user spends about 2.8 hours on mobile devices. The figure is 2.4 hours per day using a desktop computer.
- 88% of users search for business information on a mobile device within 24 hours.
- It is estimated that by the year 2019, the United States will use about 79% of its advertising spending budget on mobile advertising.
- 89% of mobile usage habits through applications downloaded to mobile devices.
- 80% of the time of social media for mobile.
The introduction of the first statistic emphasizes the importance of Mobile Marketing. Especially as today, the use of mobile devices to access the Internet anywhere has brought a myriad of utilities for users. Therefore, without much debate, we also realize the importance of Mobile marketing is obvious.
Advice from business experts and marketers is still to focus on Mobile marketing campaigns, as well as apply this strategy to your business.
SNACK ADS: SHORT ADS
Skip the traditional long-form advertising videos, but many people are being drawn to many super short advertisements. These advertisements are usually less than 10 seconds long. It is said to be quite new and strange to Vietnam. The leading advertising companies in the world such as Google and Fox have embarked on this new trend in digital marketing.
Things that make Snack Ads become “more attractive” than conventional ads:
- Short duration of about 6-10s makes viewers not have time to press the skip button
- Surprise, curiosity makes viewers pay attention
- Humorous, creative content that appeals to audiences of different ages
- Quick message delivery
This is a big creative challenge if you want the short ad to get a response from the viewer. To try to keep viewers watching, Snack Ads is a valuable element for the digital marketing trend of 2019, many big brands will apply to run their champaign.
TOOLS FOR DIGITAL MARKETING 2019 TRENDS
In addition to content creation, you also need to combine with new tools and solutions to support the business. How many new tools provide an enjoyable experience for users? How many of the marketers understand and effectively use digital marketing tools?
Here are three powerful tools for digital marketing that you need to understand. And what are the reasons why these tools are at the top of the new trend in marketing in 2019?
CHATBOTS – Digital marketing trend
Chatbots are gradually being widely applied by business units. It helps take over business related to management, interaction and customer service. By 2020, 85% of customer interactions are predicted to be handled by chatbots.
Currently, Chatbots are mainly developed on Facebook’s Messenger platform. Not only is the tool effective in supporting mass communication, chatbots are also like a two-way interaction channel between customers and businesses 24/7. This helps improve customer satisfaction. Moreover, it will increase the response rate of businesses on the Facebook platform. The websites and channels interacting with customers become more friendly. Search engine rankings will also have a more positive impact.
CHATBOTS CANNOT BE IGNORED
Some businesses are a little hesitant about integrating chatbots into their customer service. Because they do not believe in user experience will be improved better by chatbots. That worry is unnecessary. A recent survey showed that about 70% of users feedback on this experience is quite positive. Only over 9% of users remain neutral when commenting on this new experience.
The clickthrough rate (CTR) from the Facebook messenger channel has reached 80%. This shows that the potential market is huge. Obviously, this is simply a projection because there are many other factors to evaluate. However, this projection is not worth considering. Right now, look for a suitable chatbots and experience to the most of it!
BLOCK-CHAIN: VALUE CHAIN – Digital marketing trend
Information technology has grown tremendously, especially Block-Chain – Technology that has changed the face of the world. Block-Chain enables electronic devices to interact more safely and transparently on the internet.
Today, users have access to too much content that is transmitted during the day. It is hard to keep them patient with the ads and interact with the posts. Marketers have started to use blockchain in digital marketing. Application of blockchain to encourage users to sit still watching all the ads and interactions. Whether those interactions are simply: Leave feedback, comment or tag friends …
Block-Chain has a presence in many industries today. And it is also becoming a new wave, promising a bright future for digital marketing.
SOCIAL MEDIA INFLUENCERS: PEOPLE THAT ARE HAVING SOCIAL MEDIA INFLUENCE
In the past, many brands have invited influencers to publicly confirm their brands and products. However, users are becoming more aware of this. Therefore, the level of brand and product awareness increasingly requires smarter solutions.
In fact, businesses also need to change their minds and find more solutions. Brands are adopting more sophisticated approaches. They want to build long lasting relationships with influential people. These long-term relationships allow both sides to develop more.
Applying the above digital marketing trends can help you change your business direction. It is also a motivation for businesses to be more confident to grow and succeed in 2019. Hopefully this article is the key to pave the way for digital marketing in your business. If you have any comments, please comment below the article!