This is a series of free marketing tools commonly used in the field of marketing. You can increase the number of potential customers, save your time and money.
Chattypeople
This year, Chatbot (a service that is built by a set of rules, can be combined with artificial intelligence, which you can interact through a chat interface. This service can be anything just like a fun entertainment tool, or exists in a product or service available such as Facebook, Skype, …) has made a lot of significant marks in the marketing market in the world. Although there is a lot of controversy to come, some people believe that Chatbot is just a tool to take care of customers, but others have confirmed the importance of this service – it is required to have Chatbot in the marketing campaign.
Chatbot technology has been greatly improved in the past 10 years, allowing marketers to create bots (a software that performs automated tasks on the Internet often as simple, highly repeatable tasks like collecting crawling search engines, tracking websites, …) without any in-depth knowledge of programming. Chattypeople is a perfect tool for those who want to create a fast chatbot. This platform allows businesses to create a smart bot that not only integrates and operates smoothly with Facebook, but also promotes advertisements for marketing campaigns that respond quickly to customer needs. Along with chatbot, you can:
- Use automated Facebook Messenger and respond to comments to motivate consumers through online sales channels.
- Receive orders directly from Facebook
- Gather and maintain your customer data as well as update products related to each customer.
MailChimp – free marketing tools
In digital marketing campaigns, email marketing is also an integral part if businesses want to increase access, expand customer base and boost sales. With an effective email marketing tool like MailChimp, you can completely convert your potential customers to more effective online sales channels, while still keeping a close eye on each email sent. MailChimp allows you to:
- Develop a marketing strategy by directly connecting the emails in the campaign to your website.
- Using the data collected by customers, to send more personalized emails to grow business activities
- Integrate with Facebook to find new followers and reconnect with existing customers
- Collect feedback from the MailChimp report, …
PromoRepublic
This is a free social media post and content creation tool. PromoRepublic provides up to 100,000 thousand creative ideas, templates, … that are extremely impressive for posts for Facebook, Instagram, Twitter and LinkedIn. All templates are designed by a team of professional designers and copywriters. Users can easily customize the template with full design functions. Together with PromoRepublic you can get:
- Library with over 100,000 beautiful, impressive and intuitive templates
- Ideas are scheduled each day according to holidays, hot topics, events, …
- Easy customization by dragging and dropping available templates or build your own
- Auto post and schedule posting to Facebook, Instagram, Twitter, LinkedIn
Hotjar – free marketing tools
Hotjar is an extremely useful tool to help you analyze your website. This tool will tell you everything about the visitors, how long they stay on the site. Hotjar works primarily through Heat Map (heat map – a tool that displays the entire landing page or website as the color of the temperature, the areas that are most viewed by users will be red, there will be a gradual decrease in temperature from orange – yellow – green to blue), giving you an overview of the number of clicks occurring on each page and each part of a page on the website. Some prominent features of this tool:
- Note the movement and position of the cursor on different pages
- Collect data about visitors, their stay time on the page as well as the last point where they leave
- Gather feedback from the survey tool
Buffer
Social media has always been an important and integral part of any marketing campaign. Because of that, managing social networking sites is not easy and takes a lot of time, if you just started building a business fanpage, you can spend a week of time on these pages just to adjust and build them appropriately, …
However, with Buffer, a social networking management tool, you don’t need to worry about anything else. Now it is easy to save a lot of time when you can schedule previous posts on any platform. Buffer will automatically post content according to your plan, and from there, you will analyze the effectiveness of the posts that you build.
Canva – free marketing tools
You can create very interesting content, but it will be difficult to attract viewers if it is just words that are not interesting. Unfortunately, hiring a graphic designer is quite expensive, but with a tool like Canva, you can save a lot of money and time. From graphic images, banners to infographics, Canva can help you design any visual content in the easiest way. Together with Canva, you can:
- Have a library that is full of huge collections of fonts
- Countless attractive paintings, illustrations, and templates
- Easy drag-and-drop function
Yoast
Yoast is a tool that will help optimize every aspect of your website. This tool will basically give you all the information about natural marketing through a WordPress Plugin. Yoast will:
- Giving accurate results on website SEO rankings on search engines
- Support you in writing meta descriptions
- Use a traffic analysis system to show what you are missing, lacking and performing well
- Provide clear metrics and methods to help you improve your rankings
Hello Bar
Hello Bar is a simple tool that helps you convert visitors into real customers by creating professional banners that convey your content, products / services, and messages directly to customers. All you have to do is log in and choose a target. You can choose:
- Promote a sales campaign or special promotion
- Calling website visitors to call you
- Develop customer email lists
- Expanding circles on social networking sites
- Create a special goal for your business
SumoMe
This tool will help businesses expand their customer base. Together with SumoMe, you can:
- Increase the number of customers on the list
- Create more efficient sharing buttons
- Track the amount of traffic through Heat Map
Majestic
Build links and backlink effectively
Majestic is the largest commercial backlink index with the highest quality backlink data in the world. Although the tool specializes in backlinks, Majestic also brings:
- Large number of the best quality backlinks
- Many backlink and domain name comparison tools
- Analysis of ranking factors of search engines
- Optional backlink and link building solution
Above is a series of tools commonly used in the field of marketing. By applying these tools to your digital marketing campaign, you can greatly increase the number of potential customers, or the revenue, save your time and money. Good luck to you!
Source: Entrepreneur