Develop a marketing strategy for the year-end holiday season

marketing strategy for the year-end, Whether it’s a traditional, online or a combination of both, the holiday season is the perfect time to increase sales and build brand awareness. Here are some tips to help you come up with a successful holiday marketing strategy.

Year-end is a time when many businesses launch advertising and promotion programs for customers. How can your business build its own success in a competitive market today? Here are some tips to help you devise a successful marketing strategy.

Focus on the different touch points – marketing strategy for the year-end

When it comes to planning holiday marketing strategies (or any other marketing strategy), the most important thing is to figure out what it will leave in the minds of customers. A common mistake that marketers make is to focus on the end result without considering how to better lead customers to the end point.

Although digital marketing is leading the way in most marketing strategies, we must remember that it takes at least 7 times for your offer to convert into a buying decision. Your audience not only exists in the virtual world, but they also live in the real world. So, the best way for businesses to gain new customers, maintain relationships with loyal customers, and even regain lost customers is to focus their marketing efforts on other touch points to increase brand awareness in the minds of customers.

Combining online and offline channels

It would be a big mistake if you consider online and offline marketing channels as separate channels and each channel has a different set of goals. In the customer’s mindset, they do not distinguish between online and offline channels, but only care about what information is transmitted to them. The key to success lies in knowing how to combine these two channels to influence your customers’ psychology.


Airvert is a platform that creates an ecosystem for outdoor advertising display spaces, anywhere, in any size and form, for businesses of all sizes.

Online marketing is the perfect channel for businesses to reach their target customers, increase brand awareness and attract more customers to the store. Offline marketing, on the other hand, allows marketers to target their customers continuously and without interruption. If you want to bring special offers this holiday season to your customers, why not try to use both channels at the same time to bring your message closer to your target customers. Some recent marketing tools such as Airvert allow you to place outdoor advertising with a very high cost effectiveness compared to other conventional outdoor advertising such as billboards.

Reasonable cost allocation – Marketing strategy for the year-end

One of the common problems for businesses that choose to advertise online during the holiday season is a sudden bid increase. But that doesn’t mean you have to put all your budget into online marketing to reach your target audience. Be smart when allocating budgets between online and offline channels as well as between bestsellers and seasonal products. In doing so, even with a small budget, you can still maintain your marketing competitiveness.

Exchange ad space

11.11 is one of the busiest shopping times of the year. This is also the time when many brands, big or small, invest a lot in promotional activities. Instead of spending all your money on online marketing and competing with countless other competitors, why not try a new and more creative advertising method: exchanging advertising space.

Program 1 to 1 to create favorable conditions for businesses to optimize advertising costs from only 0đ.

Airvert is a platform specializing in exploiting idle space at restaurants, cafes, clothing stores, retailers, … to place ads for brands. 11.11 sales season is approaching, Airvert is currently having an advertising exchange program – optimizing advertising effectiveness from only VND 0. Specifically, if the store / restaurant / cafe, … of the business has idle space, then businesses can place free ads at similar locations in the aviation group to compete with each other.

Join the minigame to start our inventory exchange program at: https://airvert.co/spin-the-wheel

Facebook fanpage: Airvert Vietnam

Website: www.airvert.com

* Source: Airvert


Develop a marketing strategy for the year-end holiday season

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