Increasing revenue on black friday from international brand. Black Friday is always considered the biggest shopping occasion of the year with the purchasing power of users will increase sharply and obviously increase sales for the brand. In order to take full advantage of this holiday, many international brands have used the strategy of offering the promotion earlier than expected instead of launching on Black Friday. In this article, MarketingAI will go deeper into the question why many foreign brands use this strategy.
The strategy of launching early deals for Black Friday from foreign brands – increasing revenue on black friday from international brand
Users have always perceived that on Black Friday, they will have a chance to get promotions to shop. However, for businesses and brands, they think that Black Friday deals can still apply to other days and still get the same results. This strategy is being applied by many retail businesses when they offer discounts before Black Friday more than a week but the deal is still the same as the main holiday.
For example, the Home Depot brand has emailed their customers with the purpose of showing a little bit about the “Black Friday Savings” event in which customers can only use the offer if they shop online. Similarly, retail brands of sportswear such as Pottery Barn or Backcountry send their customers such emails. J Crew, meanwhile, chose another way to confuse his customers by sending an email to them on monday with the subject, “Oops! We seem to have started Cyber Monday 2 weeks earlier,” and when customers click on the link on email, they will have early access to the promotion of this clothing brand.
The trend of launching Black Friday deals earlier than expected is not too strange when the e-commerce boom has opened up more shopping incentives, such as Cyber Monday became Cyber Week. Now, retail brands are trying to roll out Black Friday deals as soon as possible. According to a recent report by Women Wear Daily, only about 35% of consumers said they would shop on the main Black Friday holiday, which is equivalent to November 29 this year – a 39% decrease compared to that in 4 years ago. Another survey by CouponBirds, which offers online coupons, also found that one-third of its customers do not believe that the best deals appear on Black Friday or Cyber Monday.
Discounts will not only appear on Black Friday (Source: Wirecutter)
Just using the phrase “Black Friday” or “Cyber Monday” is enough to attract attention, so stay tuned for the “storm” of email from retail brands. Even brands that sell directly to users who have been shunned by discounts are testing different promotions. increasing revenue on black friday from international brand
>>> Read more: 7 Black Friday marketing strategies you need to grasp to stand out the brand
Conclusion
It’s undeniable the influence of Black Friday or Cyber Monday holidays has on the revenue of the brand. However, if Black Friday or Cyber Monday are viewed from a consumer perspective, they are not the only shopping holidays when it is Christmas or Thanksgiving soon after. So, to get the most out of this Black Friday, many foreign brands have used the strategy of launching the offer earlier than expected instead of focusing on the main holiday. This is partly due to the influence from e-commerce that makes consumers obsessed with discount offers, which makes Black Friday’s appeal somewhat diminished. It is understandable that consumers now always want discount offers to appear continuously instead of just one day like Black Friday or Cyber Monday, so many foreign brands have come up with a launching strategy so quickly.
Tuan Anh – MarketingAI
According to Adage