SEO Terms And More Than 50 Common That You Need To Know

SEO has played an important role in Digital Marketing for a long time. SEO is the key to success for many social media campaigns, the ultimate goal to attract large amounts of traffic. SEO also contains a lot of technical terms that not everyone can grasp. So, what are the common SEO terms?

Here are 50 basic SEO terms or 50 more frequently asked questions about SEO. They are briefly answered below to give you an overview as possible. Wish you soon “SEO to the top”

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50+ Basic SEO Terms

What is SESE? And why is that important?

Reply: SEO or Search Engine Optimization is any action used to improve the position of websites, products, services or other types of content on search engine pages. It is considered as a natural and free channel in marketing campaigns.

The importance of SEO stems from companies wishing to get more traffic to their website. Ranking on search engines is important because users focus on the first 5 results of the search query. Moreover, users believe that the first-place results are reliable, and verified by Google.

What is a search engine?

Reply: SEO terms Search engine is a web-based software system, focusing on finding and locating related information on the Internet. In other words, the search engine answers the user’s queries, giving them a list of search results.

Some search engines

Reply: Names of some search engines: Google, Bing, Yahoo, Coccoc (Vietnam)

Who is the founder of Google?

Reply: The founders of Google are Larry Page and Sergey Brin.

When was Google founded?

Reply: Google was founded on September 4, 1998

What is domain?

Reply: On the internet, a domain is simply a part of a website’s address, and works to describe the website.

For example: www.uplevo.com, uplevo is the domain

What is domain extension?

Reply: The domain extension is related to the last symbol of the website address. For example, .edu is an extension domain dedicated to educational institutions, used to categorize categories.

What is a website?

Reply: Website includes many pages or content document formats that are accessible on the Internet. The website is usually identified by its domain name and address.

What is a web server?

Reply: The web server is a storage computer whose IP address and domain name are displayed when a user requests via http.

What is web hosting?

Reply: Web hosting involves any service that provides space on the Internet. Web hosting allows your website to be seen by users on the Internet. There are many types of hosting services available today that suit the needs of website developers.

What is crawling?

Reply: Crawling involves an automated process of a search engine gathering information and putting up its ranking results. The bot scans the website’s pages, searches for related keywords, links, and content, then takes the information back to the server for indexing. The company will build sitemaps so search bots can easily crawl.

What is an index?

Reply: The indexing process works after the crawl has finished. Google will rely on algorithms to index and determine the location of the website for that keyword.

What is SERP?

Reply: Search Engine Result Page – SERP refers to the results displayed when a user searches on a query. In addition to the list of results, SERPs may include paid Google ads.

What are natural results?

Reply: The natural result in SEO refers to a list of websites that are most relevant to the user’s search query. Getting high rankings on natural results is the task of every SEO.

What are the paid results?

Reply: Paid results in SEO related to advertising activities that are placed in different positions on the SERP. Pay Google to be displayed in some terms, keywords, and displayed when users search.

What is “Google Suggest”?

Reply: Google will make recommendations regarding users’ search queries on the toolbar when they type in any keyword. That recommendation is based on the user’s search volume.

What is SEO Onpage?

Reply: Onpage SEO is related to all activities on the website in order to achieve higher rankings, more friendly to search engines. SEO Onpage is the optimal content linking, as well as the HTML source code format of every page on the website. Some examples are: meta tags, tile tags, meta description, heading tags, …

What is Offpage SEO?

Reply: Offpage SEO is related to off-site activities as well to complement search engine rankings. For example: social networks, link building, …

More Than 50 Common SEO Terms That You Need To Know

Definition of keyword?

Reply: Keyword in SEO is related to the keywords that appear in the content on the website to help users search by performing queries on the tool.

What are long tail keywords?

Reply: Long tail keywords, niche keywords are phrases that usually consist of 4 or more words, for high-precision queries. The use of long keywords is applied by many SEO experts to attract quality traffic for the website instead of other random traffic, thereby increasing conversion rates.

What are SEO Terms LSI keywords?

Reply: LSI keywords or Latent Semantic Indexing are words that have similar or related meanings and often go together based on the user’s search query. This keyword helps Google understand the content of the article without mentioning the main keywords.

What is a Heading tag?

Reply: In SEO, heading tags are used to divide sections at different times on the page. There are 6 heading tags in SEO ranked in order of importance from h1 to h6.

What is Page Title?

Reply: Page title, is a sentence to describe the content for your page. The page title appears at the top of the URL and at the top of the web browser. It is the main component of SEO to capture the content on the page correctly. It is often optimized with keywords and related information to pull traffic to the website.

What is a URL?

Reply: Uniform Resource Locator or URL is the term used to identify the website address on the Internet.

What is Friendly URL?

Reply: Friendly URLs are used to optimize the structure and words on the URLs to help improve the indexing process. SEO techniques such as keyword selection and word length on the URL will help improve the ranking position of the website. Google says that the first 3-5 words on a URL will have a lot more weight, so keep your URL short and simple, always adding the target keyword above the URL.

What are meta descriptions?

Reply: Meta descriptions or meta tags are used to describe the content on a web page. This description line appears on the search page as a paragraph to preview user content. Meta tags are usually around 150 characters long, provide brief information about the content, and you should also add your keywords for optimization.

What is backlink?

Reply: Backlinks are links that help users move from one website to another. These links also play an important role in SEO. When Google recognizes that you have quality backlinks, your website will rank higher.

What is an internal link?

Reply: Internal links are the links in the website that are placed on posts and sections on the page. It helps search engines crawl and content easily, and can navigate users on the page, keeping readers on the site for long.

Why are backlinks important in SEO?

Reply: With Google, quality backlinks will not help the ranking of the website. In contrast, quality backlinks, which are located on reputable domain pages, provide relevant relevant content will improve the website’s ranking in SEO.

>> 15 Backlink Building Tools for SEOer

What are the most important factors for Google to rank?

Reply: According to Andrey Lipattsev, Chief Strategy Officer at Google, the three most important factors based on ranking algorithms are

  1. Content
  2. Backlink
  3. RankBrain
  4. What is robots.txt?

Reply: Robots.txt is a way to help search engine bots understand your site and not allow them to access any part of the page.

What is an XML Sitemap

Reply: SEO terms XML sitemap is a form of map for your website to help search engines determine the number of pages on the web, regularly update the information, the content, to be able to index your website better.

Has it been indexed by Google?

Reply: There are 2 ways to check if your page is indexed by Google

1) You can check it on Google Webmaster tools

2) You can check it by typing site: nondomain.com

What is a 404 error?

Reply: When the URL is changed or no longer exists, the link will point to error 404. Google will not penalize the website for error 404. However, if the search engine crawls these error links, it will reduce website traffic, and indirectly reduce rankings.

What is anchor text?

Reply: Anchor text is a text form that contains a link that redirects users when clicked. These texts are usually underlined and blue, but you can change the color in the HTML code. Anchor text also plays a role in supporting SEO if it is used properly, based on information relevant to the content of the article.

What is the Image Alt tag?

Reply: Google Bots cannot upload images on websites. Hence the alt tag to help it understand the content of the image. The alt tags also have an optimal function for ranking images on Google.

Google Webmaster Tools / Google Search Console?

Reply: Google Search Console provides many outstanding features to support website managers, to collect errors on the page, existing backlinks as well as support index for websites, …

What is 301 Redirect?

Reply: 301 redirects are one of the most effective ways to transfer the power of an article or website to a different address. When a URL is changed, using 301 redirects will redirect the user to the new address. Search engines will also bring the values ​​of the old website to this new website.

What is Google Analytics?

Reply: Google Analytics is one of the most effective SEO analytics tools that helps website managers track and monitor traffic sources on their site. And best of all, it’s free.

>> Learn Details About Google Analytics

What is Google PageRank?

Reply: Google PageRank is an indicator that calculates website quality based on the quality of backlinks. In other words, backlinks are an important factor in PageRank. Recently, Google has not used PageRank to rank websites anymore.

What is Domain credibility?

Reply: Considered as one of the factors that have a great influence on SEO, the reputation of the website is the index developed by Moz, ranking the website on a scale of 1-100. The higher your DA index, the higher your Google rankings will be, and of course, more traffic. You can check the domain credibility directly on Moz’s website

What is Google Panda?

Reply: Google Panda was a change in Google’s search results algorithm in 2011. This change aims to reduce the ranking of poor-quality websites, and return high rankings to valuable sites.

What is Google Penguin?

Reply: Google updated Penguin in 2012 to identify sites with signs of spam. Penguin’s goal is to punish sites that perform black hat SEO, keyword stuffing excessively. In contrast, the algorithm will also reward white-hat SEO sites for providing unique and valuable content.

What is Google Hummingbird?

Reply: Google Hummingbird is SEO Terms has been an algorithm since 2013, the benefit of which is to refresh the index content as well as the search engine itself, but still keep the important elements influential to stay.

What is Mobilegeddon?

Reply: Mobilegeddon is Google’s algorithm updated in 2015. This algorithm will give priority to websites with mobile-friendly interface. You can check it at the link: https://search.google.com/test/mobile-friendly

​​What is Google Penalty?

Reply: Google Penalty is Google’s sanctions on websites that use black hat SEO techniques.

What is Google My Business?

Reply: Google My Business is a free, easy-to-use tool for businesses, brands, artists, and organizations to increase their Google presence through search and maps. By confirming and editing your business information, you can help customers find and convey the story of your business.

It includes:

  • Updated business information
  • Add photos of the business
  • Direct connection to customers
  • Control and respond to responses

What are some Famous SEO blogs?

Reply: Some famous SEO blogs such as Moz, KISSmetrics, HubSpot, Vietmoz, …

What is AMP?

Reply: AMP or Accelerated Mobile Pages is an open source to help your website load faster on your phone. It helps improve the user experience on the site via mobile

What are some SEO tools?

Reply: Some useful tools for SEO are: Google Search Console, Google Analytics, Google Keyword Planner, ahref, …

Keyword density – what is keyword density?

Reply: Keyword density is the percentage of times a keyword appears on the page. Keyword density determines whether the content on the page is relevant to the keyword or not. This ratio will be compared based on the number of keywords and the total number of words in the article.

What is SEO Terms “Google sandbox”?

Reply: SEO Terms “Google Sandbox” is a position for new websites that do not rank well in most keywords, due to the use of spam techniques or copy content to write articles.

What is URL removal tool?

Reply: The URL removal tool located in Google Search Console helps you remove URLs that have negative effects that you do not want to Google ..

What is Google fetch?

Reply: Google fetch is a tool that lets you know how Google recognizes your website. You can use this to see if there is any part of the page that is preventing Google bots from crawling.

What is the meaning of rival research?

Reply: Rival research is a necessary job to build an overall marketing strategy. And even in SEO it is extremely important for you to discover your competitors’ strengths and weaknesses.

What is the SEO term CTR?

Reply: SEO Terms CTR is the rate of clicks on links on search engines divided by the number of times they are displayed.

Some ways to improve your CTR are:

  • Write interesting titles
  • Write attractive description lines
  • Put keywords into the URL

What is bounce rate?

Reply: Bounce rate is the number of people who visit the website only once and then immediately exit. You need to reduce the bounce rate to let Google rank the website higher.

What are Google trends?

Reply: Google Trends is a community website that demonstrates the latest search trends worldwide. Google trends uses real-time updated data sources to research user search behavior.


In the above article, there will certainly be unlisted terms, please add Uplevo offline. I wish you SEO to the top.

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SEO Terms And More Than 50 Common That You Need To Know

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