Not just a holiday, Black Friday is now the biggest occasion of the year for sales growth. This is a great opportunity for brands to expand the market and increase the potential customer base for the company. Do not miss this great opportunity and let’s catch up on this 5 marketing trends in Black Friday 2019 through the article below!
Sales on Black Friday are constantly increasing
This is considered to be very good news for brands when sales on Black Friday is continuously increasing. According to statistics in 2018, the revenue earned from Black Friday reached $ 6.2B – increased 23.6% over the same period last year.
Online shopping is growing strongly
On Black Friday 2018, the growth index of visits to e-commerce websites increased by 13%. Global digital spending on Black Friday 2018 also increased by 36% compared to 2017.
Compared to 2017, the three biggest holidays during the holiday season all generated more than 28% of revenue through e-commerce platforms.
Note: Don’t be indifferent to Black Friday because the revenue generated on this day is extremely large. You should focus on creating sales promotion campaigns, targeted marketing campaigns so that your efforts will be sent to customers in the most complete and meaningful way.
Do not ignore the phone
Mobile phones affect 67% of online purchases during Black Friday. If more than three-quarters of the customers use their phones to browse shopping, you should build online shopping carts to facilitate customers’ purchases. Optimizing the product ordering process to provide the best user experience, surely your sales will grow significantly this holiday season.
In addition, mobile phones also account for 49% of total orders. More interestingly, Instagram and Pinterest also saw a spike in sales (with growth of 73% and 45%, respectively).
The rate of forgotten orders on the phone goes up
The number of forgotten orders at selected carts is still high. This is considered a major problem for retailers on Black Friday. According to statistics, in 2018, the average rate of abandoned orders on mobile devices was 78%, and this number skyrocketed in the US when it reached 86%.
The rate of orders being forgotten on mobile devices in the US on Black Friday
Note: You must be sure to integrate sales on mobile devices and social networks not only to help increase sales but also to promote marketing campaigns that help consumers remember your website and consider shopping.
Black Friday: It is truly a global holiday
If it is not 5 or 10 years ago, Black Friday certainly has thrived on the growth of shopping worldwide. Although it has increased by nearly 50% in North America, this figure is considered a breakthrough growth in Europe and the Middle East.
- In the US: 242%
- Germany: 900%
- Italy: 3,233%
- Turkey: 4,900%
- France: 4,900%
The Black Friday holiday season is gradually gaining popularity globally
Google data shows that, in the past 5 years, consumer interest on Black Friday has more than doubled.
Quick tip: Black Friday has truly become a worldwide holiday. On this day, all the brands take advantage of the heat of this day to increase sales. Consumers around the world will be looking for the best deals for themselves, the brand’s thing to do is to create great marketing campaigns with good product quality and attractive promotional offers to keep customers.
>>> See more: Unique email marketing ideas to help you grow sales out of the Black Friday 2019 season
Take advantage of promotion opportunities and free shipping
Knowing the trends of consumers, always taking advantage of promotional days, deep discounts on products like Black Friday will help businesses and brands have the right marketing campaign with the right products. Knowing the psychology of customers and offering attractive promotions via text is an important part of the high revenue growth during the Black Friday season. Here are 3 helpful tips that you can refer to:
Free ship – Marketing trends on Black Friday
58% of consumers say free delivery is the most important determinant of online shopping. During Thanksgiving last year, up to 81% of transactions and 90% of dollars were spent on transactions including free shipping.
Like most brands, ALDO and Rue21 try to attract maximum customers by enticing them with free shipping incentives.
Provide promotion early – Marketing trends on Black Friday
Many companies have begun promoting sales campaigns for Black Friday before the official annual holiday. Amazon is the typical brand for this trend. Why wait until Black Friday to offer users a discount, is it better to give promotions early 1-2 weeks in advance?
Personal deals – Marketing trends on Black Friday
For loyal and potential customers, they should be given their own discount vouchers with attractive incentives such as gratitude to customers who trust in using the product and keep customers from remembering their brands.
Special discount codes for loyal customers
These special promotional codes not only interest customers but also a way to keep them interested in their brand through big promotions.
Tip: It’s time to take advantage of great deals for customers. Free shipping or thrifty delivery to customers are considered good options for this holiday season.
Expect sales to be big, but not necessarily bigger than AOV
Emarsys customer data reveals a few interesting points. Expected total sales spike in Black Week. In 2018, one Emarsys customer earned about $ 447k in Blakc Friday’s week – an increase of 13% compared to the average revenue in 2017, about $ 388k.
In 2018, the number of items per transaction has increased by a few percent compared to 2017. It is expected that each customer will order 2-3 items per transaction this year. Weekly sales during the Black Friday holiday season are much higher than the previous weeks. The 2018 figures show that the average revenue is about 77% higher than the previous weeks, compared to 2017, this value is only about 60%. This value is about 60% in 2017. During the Black Friday 2019 holiday season, these growth numbers are expected to be even more.
Tip: You need to plan in detail for the increased needs of users. The growth in traffic, website traffic speed to purchase and sale of goods, items purchased, sales.
Conclusion
Black Friday is no longer just a holiday, it is also the most anticipated event of the year with a series of promotions, huge discounts that took place weeks before. The world’s largest e-commerce sites such as Amazon, Target, Amazon, Walmart, Macy, and Apple are always taking this good opportunity to record revenue growth. And with businesses, brands, right now to build a specific marketing campaign and focus on the right target audience to increase sales this Black Friday season.
Phương Thảo – MarketingAI
According to Emarsys