Content Creator is currently very much supported by the world’s leading video sharing platform Youtube. With so much support, the tools from the social networking platform itself are now very helpful, creating a place where content developers are suitable for developing personal ideas. Most recently, “Super Stickers” was developed and added by YouTube itself to help users make the title more attractive and intuitive. Let MarketingAI help you find out how these features have been added by the company?
Youtube releases “Super Stickers” to support users
YouTube is adding a new element to its Super Chat tools with “Super Stickers” – a set of cartoon character descriptions, some animations, adding options to the current user’s monetization section on Youtube platform.
Super Chat and Special Stickers appear as colorful chat messages in the online conversation. When viewers buy the service, their profile picture will stay on the same chat box for a period of time, depending on the amount of service purchased. The more money a viewer spends, the longer Super Chat or Special Stickers appear at the top of the chat box.
(Source: Socialmediatoday)
The launch of “Super Stickers” originally consisted of 8 packs of stickers, five of which were animated. And as you can see above, the character packs include unique bios. YouTube said “Adding more color to your connection when interacting with fans through Livestream.”
It does not seem to be a major update on its app, but YouTube’s Super Chat may be more popular than you think. According to YouTube, currently more than 100,000 channels have received “Super Chat” and some streams earn more than $ 400 per minute. That’s a lot of potential for money that is generated by YouTube creators to distribute to their fans.
The addition of this feature is said to be inspired by the Chinese streaming market, where these larger, more prominent stickers can indicate status among viewers and can help users make a lot of money through the donate form.
As explained by Connie Chan on the blog Andreessen Horowitz that:
“Supposed that you send the person who are broadcasting a digital sticker of a sports car (a luxury sticker, usually for more than $ 30 USD) and then immediately ask him to sing your favorite love song. If the broadcaster feels like it, he or she will thank you for the gift and respect your request – this happens publicly when even the viewers can witness it.”
YouTube will seek to facilitate the same with higher-priced stickers, providing more incentive for creators to play on their platform. And notably, Facebook also announced an update to its similar “Stars” streaming payment process this week.
(Source: Tubefilter.com)
To buy Super Sticker, YouTube users who are watching the live stream need to click on the USD sign icon in the live chat. From there, you can choose the sticker or type of chat you want to buy – the color or sticker and the time that each label pinned at the top changes the chat feed depending on how much you spend.
This is an interesting addition to YouTube as the company learns well when it follows the direct monetization model established in the Chinese market, where streaming has become a very “thriving” development industry.” In addition, YouTube also announced a new test of @mentions in video titles and descriptions, allowing users to connect to other accounts in a more public, cross-promotional way.
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Conclusion
With the help of these new features, YouTube is creating a lot of touch points for its users to make money on it. Super Stickers is a quite useful tool for MMO people to earn income quickly and effectively. Let’s wait and see, when this form is expanded how will it work in markets around the world?
Thang Nguyen – MarketingAI
According to Socialmediatoday