For SEOs, CRO is considered as one of the most important tools to help them improve website visits, while increasing the brand’s coverage to the top searches used by most people. So, what is CRO? Is there any way to help you improve the conversion rate for the website? Follow the article below of MarketingAI!
What is CRO?
CRO stands for Conversion Rate Optimization, which is understood as Conversion Rate Optimization in marketing. This is considered as an important indicator for those who do SEO because CRO will show optimizing conversion of visitors to the website, increasing the percentage of visitors. CRO will help businesses find the missing gaps, the reasons why the number of website visitors does not turn into potential customers so that businesses can fix and make it better.
What is CRO? Optimize the conversion rate in marketing
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What is the definition of conversion?
The definition of conversion is the general term for customers who visit the site and accomplish its goal. Depending on the different industries, services, and website data, the target has the corresponding shape and size. If you use your website to sell products, the ultimate goal should be to target people who are on the site and they successfully complete the order step. Or for information sharing sites, there are also smaller conversions (called microphones). That is when customers sign up to receive email successfully from your website news.
What is conversion rate
Website conversion rate is understood as the average number of conversions for each interaction with the ad, displayed as a percentage of users who can convert during each visit. For SEOs, relying on conversion rates will help investors understand the data and the number of website visitors from which to have new advertising methods to promote business sales.
Conversion rate optimization will happen after every successful visit to your site. This is a distinction that is likely to be confused with conversion optimization for SEO or paid advertising, tools that drive the number of people who click on your site from organic search results, the number of clicks you receive and which keywords are driving traffic to your site.
There are many ways to show conversion rates, which can be assessed through the contacts on your website, calls, purchases, quotes, etc.
What is conversion rate optimization? What is CRO
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Simple ways to optimize conversion rates
Increase coverage, increase product attraction to customers
In order to optimize the conversion rate for success, the first thing to do to create benefit for SEO is to increase the attractiveness of the product to consumers, promote product promotion so that most users will know about the brand as much as possible. Optimizing conversion rates will help you better understand your customers, thereby suggesting the best solution that suits their needs. Optimizing conversion rates helps businesses expand the prospect file and target user needs.
What is the way to increase CRO
What is CRO? The title is interesting
The title that describes the product information is the first thing that customers access to information on your website. Make sure they are attractive and engaging enough for customers to be curious and click on your detailed website. If the description is superficial and unattractive, the percentage of customers who skip the website link will be extremely high, causing a decrease in website traffic and indirectly reducing conversion optimization rate for the business.
Use Google Webmaster Tools (Traffic> Search Queries) to check the click rate on certain keywords of the website you are ranking for, so that you have the necessary adjustment plans. Normally, this tool suggests the average position of a keyword on your website in the top 10, but if the click rate on these keywords is lower, it means your descriptive title is less attractive and you need improvement for them to top.
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Detailed information on your pages
Most of the web is supplementing the main platform such as referrals, contacts, comments, exchange policies … are often forgotten. They are usually only interested in promoting products, encouraging customers to sign up to receive news about new products but ignore the basic information on their pages. There are many factors that make the conversion process fast and quality, so you do not waste any opportunity to turn a website visitor into a true customer.
It is not easy to convert a customer to a website into a potential customer for the brand but the most thorough information on your website will most likely affect the shopping process of the customer, making customers to be curious about products on the website higher, and they are most likely to become a true potential customer.
Simplify the payment feature on your website
Payment is probably the weakest point of websites in the conversion optimization process. Having to wait a long time, there is little information exchanging with brands … are the big minus points for customers to quickly exit your site immediately. To avoid that situation, focus on optimizing the payment process and reducing the number of customers who leave the site during checkout.
What is Cro? Simplifying the checkout feature is also a way to increase conversion rates
Perfect website design with mobile version
A perfect website must meet the conditions that it will display correctly on all devices. And most Internet users today choose to use on mobile devices thanks to the convenience as well as the convenience of use. 74% of mobile users choose to use a search engine with the intention of buying online and 85% of them intend to make a purchase within 24 hours. Therefore, you should design your website with the perfect version on mobile with smart interfaces, easy and friendly operations to be optimized for all customers who are deciding to convert completely. safe.
Enhance brand reputation
For users to freely share email information or any personal information, you must build customer confidence about your brand on the website. Your website needs to show the most trustworthy products that are useful, quality enough for customers to trust and choose. Your team needs to be professional, polite and ready to answer all questions from your customers.
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Methods that optimize the conversion rate for success
What is CRO – Methods of analysis
This method is quantitative data analysis, giving you metrics about how people do when visiting your site. Use analytical tools like Google Analytics to make the analysis process more accurate and methodical. Use analytical-based CRO to answer important questions about how users interact with your site. Quantitative analysis provides information about the user. This information will tell you the weaknesses and strengths for you to exploit and overcome the website backlog.
What is CRO? The methods to optimize conversion rates successfully
User-focused method
This method applies to large websites with diverse content. User-focused method helps analyze data more subjectively. You will need quantitative data discussed above to determine who you should ask. You cannot optimize for all users, so optimize for your ideal user – meaning the most important user that you can have is a customer.
Conclusion
This article has provided the most general information about what is CRO and how to improve the conversion rate for your website. Hopefully, the above useful information will help you increase the percentage of users accessing the website, turning “visitors into the website” into potential customers of the company.
Phương Thảo – MarketingAI